I can say along with 100% confidence that Instagram is usually winning for favorite social system among the humans I know. But why perform people love Instagram so much? The most common response I hear whenever asking my friends, family, and associates this question is, “ The particular pictures! ”…

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On August 1, Google (via Danny Sullivan’s @searchliaison account) announced that they released an inch broad primary algorithm update . ” Formula trackers and webmaster chatter verified multiple days of heavy ranking flux, including our own MozCast program: Temperatures peaked upon August 1-2 (both around 114° F), with a 4-day…

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When Instagram announced the release of full-screen, vertical tale ads this March, advertisers experienced reason to be excited. Story advertisements represented an alternative to News Feed ads— which, though nevertheless effective, had lost a bit of uniqueness. They’ d also grown far more competitive: Image via Statista Within September of…

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The world of paid lookup can be challenging to navigate, actually for the folks who have been in the weeds for many years. As you may imagine, our customer-facing teams at WordStream get a variety of questions from marketers plus business owners of varying paid advertising expertise. One question that…

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When you’ re running a YouTube campaign, direct conversions are an icing-on-the-cake scenario. Often, the people who have seen your YouTube ad for the first time are newcomers to your brand, and they are probably not going to convert right away. With these expectations in place, we need to look…

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