Wisely, you’ve taken the dive into video marketing. Whether you’re using video to create educational content or product-focused advertisements, you’ve made the right decision. It is, after all, the year 2020; any digital marketing strategy that lacks video is incomplete. Now that you’re in the game, it’s time for the…

Read More

On January 13th, MozCast measured significant algorithm flux lasting about three days (the dotted line shows the 30-day average prior to the 13th, which is consistent with historical averages) … That same day, Google announced the release of a core update dubbed the January 2020 Core Update (in line with…

Read More

Now that we’ve entered a new decade, it is hard to imagine a time pre-Instagram. And with over 1 billion users, it is pretty clear that Instagram plans to stay. I would spend time introducing this post with more stats about Instagram usage for business—but I believe all of you…

Read More

If you’ve ever googled something and immediately scrolled through anything with an “ad” tag without stopping, it probably means the copywriters need to up their game. Alternatively—and I do this constantly—if you’re walking down the street and see some posters and do a double-take? Bravo, copywriter. The most recent stop-and-stare…

Read More