WordStream Employee Spotlight: Patrick Henry Carrera

WordStream has its own impressive employees in our ranks: through industry influencers to marathon joggers, from analysts to authors. The particular Employee Spotlight series aims in order to highlight the talented individuals who function here. Each month, we’ ll become featuring an interview here on the weblog and on our social accounts.

For this month’ s i9000 Employee Spotlight, we talked along with Patrick Henry Carrera. As the advertising analyst here at WordStream, Patrick Holly tracks our metrics daily plus helps provide the data processing strength behind projects, like the Google Advertisements Mobile Benchmarks .

Originally through the Boston area, Patrick Henry managed to graduate from McGill University with a Bachelors of Commerce in marketing. He or she joined WordStream about a year back, bringing his data analysis knowledge, his enduring loyalty to David’ s Tea, and his unparalleled trainer game.

Patrick Henry Carrera, Marketing Analyst

Just how did you hear about WordStream? The reason why did you want to work here?

I hadn’ t heard anything about WordStream before applying, but I saw this particular job posting and it seemed ideal. Then I visited the offices plus heard so much about the business. I think the industry was really cool and I believed what WordStream was doing has been great. The size of the company, the tradition, and everything, it seemed like type of a great place to work. The job interview was nice. I loved all of the people I interviewed with. We all talked for a long time, and recently Laura has said to me, “ You know, a person said some weird things inside your interviews. ” I don’t keep in mind all of it exactly, but I held telling everyone I wanted to have a canine the same size as me. I actually forgot I told everyone that will in the interview. They asked myself to share a personal dream. That is my own dream.

What’s your favorite project that you’ve labored on here at WordStream?

My favorite project was replacing the website reporting. When I first emerged here, it was a document plus a spreadsheet. The spreadsheet was full of individual rows of data, as well as the document was just a written reaction to the individual rows. It was very old designed, but I had a lot of freedom within improving it. I really liked growing it and creating a more automatic online system full of visualizations which are interactive and looked into more of the information at our disposal.

Everyone told me to try the things i thought was best — someone said they’ d tell me if they didn’ t like it but to try. Which was really great. I remember at others every time I had an idea, it would need to be approved by a million people and 1 / 2 of them would forget, so it at all times got buried. But redoing the web site reporting here was really nice. I truly got a chance try to improve the procedure.

wordstream worker spotlight

Here’s an example. This particular table compares the week in order to week amount of first actions introduced by our various lead resources. For each source it pulls the quantity of first actions for each of the several weeks being compared, the difference week more than week, the percentile growth 7 days over week, and the lead resources share of total first activities for each week. My favorite thing concerning this table is that it sums up plenty of what happened week over week in a single visualization and the end user can type by any column header for his or her own analysis.

W hat’s the most challenging project that you’ve labored on here at WordStream?

I’d say the most difficult project I worked on was a squeeze page reporting issue. I created this particular Excel workbook that would help me seperated and aggregate the landing webpages could separate the page through all of the additional tags appended towards the page path to properly track periods and goal completes. Anson, a good engineer at WordStream, taught me personally Python, and through that I could create a text passing script. Ultimately it worked. It improved the particular accuracy greatly, and that means a great deal to me.

What’s the best thing you’ ve discovered on the job?

Besides Python, that would be Tableau. WordStream paid for me to take classes plus attend a conference so that I really could learn as much as possible. Now we’re going to end up being moving to Tableau for internet site reporting. That’ ll be our next challenge.

What’ s the first thing one does when you get to work each morning?

Drink the glass of tea. After that, I actually refresh our ongoing metrics that will display on our TV dashboard.

Patrick Henry's green tea mug

What’ s your work area aesthetic like? Minimalist? Homey? Nice?

It is almost always messy. I’ ve got David’ s Tea cannisters all over the place. Beneath the desk is the best shoe game for the East Coast. But the top associated with my desk? It’s a mess. I love having all my notes within eye-sight so it’s all causally percolating inside my brain all the time. That’s how I create my notes, too. I leave as much as I can into one view or even one page so that I find out it. Then every time I see the particular view again it reminds me personally of all of the concepts.


Patrick Henry's David's Tea collection

You have to put your head down and get several work done right away. Do you have the go-to song or sound?

I certainly listen to music or a podcast easily need to focus. If I really need to concentrate, it’s either classical music or even battle rap. Jedi Mind Tips is my favorite.

If WordStream announced a last-minute day off tomorrow, what do you do with your free day?

So this in fact happened to me a few months ago. I arrived to work and thought everyone was in a company meeting or something. However saw one random guy, and am asked if the office was open up. He said no .

Most days off I love to sleep in, though. I’ meters a bit of an insomniac. I by no means actually get sleep so resting is the most luxurious thing to me. It is the happiest thing in the world when you wake up and after that you can go back to sleep knowing that a person don’ t have anything to perform.

In case you didn’t work in marketing, what could you want to do?

I became a data expert because I really liked the mathematics, the logical thinking, and the visualizations. I did used to be a graphic developer, and I almost went to art college. I did mostly vector design, plenty of illustrator and cartoon images. The biggest thing I ever did I used to be in Guatemala working for a not for profit that released an operating system. It was every open source, and they had each one of these educational programs developed by professors through all around the world comprised into one os. It was amazing – the education has been better than what I received as a child, and I had a very good school program.

graphic style

What’ s the first live concert you ever went to?

Ratatat. I was sixteen.

W hat was the last movie a person saw in theaters?

Ocean’ s 6. My friend has been really into these fancy movie theaters so we went generally there and ordered food and drinks. It’ s a lot of fun. Yeah. You push a button, and they deliver a person wine, and you feel like a big photo.

Are you experiencing any talents or hobbies?

I gather basketball shoes. I love the NBA. I’ve been a basketball fan for approximately eight years, and every year I actually realized I didn’ t be familiar with game as well the year before. You can find just so many micro things that occur in each play, and the tale builds on through the quarters. Golf ball also has the best portfolio of entire body art in the world, in my opinion. One of our other hobbies is designing my very own tattoos. I am very into entire body art, and I like to have consultation services with my tattoo artist to go over the style.

Those would be the reason I love basketball so much: that is a team sport and an individual sports activity at the same time, the players have amazing entire body art, and it’s a lot about mindset and different things like that, including excellent shoes.


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