By now, our State of the Agency report is an annual tradition. We gather insights on how marketing agencies truly run their businesses—how they price their offerings, how they hire employees, and so much more.
Well, it’s that time of year again. And this time, we’re asking you to help us out by filling out a quick survey so we can create our biggest, most detailed, most comprehensive report yet.
Here’s what’s happening. And, new this year, here’s how you can get involved in this year’s State of the Agency survey—and get the official report first.
State of Agency recap
Our State of the Agency is the resource for understanding what your peers are doing right now to stay successful in a very competitive market. We survey hundreds of digital marketing agencies, and the end result is a report full of data-backed insights that allow agencies to learn from one another and explore different tactics on how to grow their business.
Whether you’re just starting out, a seasoned veteran, or somewhere in between, the data is invaluable.
Year after year, for instance, we’ve found that acquiring new clients is one of the biggest challenges that agencies face.
These findings aren’t just helpful for agencies; they’ve influenced serious WordStream evolutions. Because winning new clients is a consistent challenge, we’ve created webinars on how to market your agency, and we’ve released the New Business Center, a suite of agency-specific tools to help generate proposals and pitch prospects so that you can grow your business.
And this year, we want to do more. We want to ask smarter questions that can help shape WordStream’s future and give us all a fuller picture of the agency industry in 2020. But that takes some work!
The new state of the agency
WordStream has always been committed to helping agencies grow and building tools to make it easier, and the State of the Agency helps us do this.
So, we re-imagined the data gathering process and elevated our approach.
We started by creating a cross-functional team curated from members of marketing, sales and product here at WordStream. This way we had perspective from across the company. Then, we flushed out which questions we liked from years past and which questions we should axe.
Next, we added some fresh questions that align with 2020 agency business goals. We want this to be the most robust state of the agency that WordStream has ever released. And I say we’ve nailed it. We’re asking questions that expand beyond PPC. Things like this: How has your business evolved? What channels will you explore in 2020? Where will you grow the most?
Don’t worry: We’re still asking all our usual questions, too.
But that’s not the only difference. We’re also asking more agencies than ever before to partake. We want to hear from agencies around the world, of all different sizes, catering to any type of client. So here’s where we need your help!
Why should you get involved?
You don’t think we’d ask for your help without providing something in return, do you? Survey participants get special early access to this year’s State of the Agency Report!
Alright marketing agencies, now it’s over to you. Help us help you by taking this survey and being part of our research. We can’t wait to hear from you!
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