Conserve Time & Money Managing Msn Ads with Scheduled Imports through Google

Smart marketers understand the value of using Bing Advertisements. It powers just about every other internet search engine that isn’ t Google (including Yahoo, AOL, DuckDuckGo, and MSN), most of our favorite voice assistants (including Cortana and Alexa), and links over 300 million devices making use of Windows 10.

With over a third of the ALL OF US search market share and reaching half the US online population every month, Bing actually has its own advantages over Google – not the least of which is the fact that Bing Advertisements boasts a CPC that’ s typically 42% lower compared to Google’ s average search COST-PER-CLICK.


But despite all this potential within Bing Advertisements, advertising upon multiple networks often means more work. After all, SEMs realize that managing Google Ads can be a full-time job in itself. The prospect of duplicating all that work on Bing can be an overwhelming thought, and at the end of an active day, we know that advertisers need to prioritize their time to optimize their Search engines Ads accounts. The end result? Countless marketers neglect to manage their Bing Advertisements campaigns with the same vigor they give to Google, and many don’ big t see their Bing accounts enhance over time.

Fortunately for these busy advertisers, Bing Advertisements has a new and improved function that allows you to update your Msn Ads account without even signing in! You can now make changes on the internet Ads and schedule to transfer your changes into Bing right after your work is done. The updates in order to Bing Ad’ s import function allows you to schedule what changes a person bring into Bing as well as exactly how frequently (monthly, weekly, or daily) you import your Google modifications into Bing.


Many marketers use the Google Import feature inside Bing when they first set up their own account, but there’ s lots of benefits to setting up a recurring Google Advertisements import to keep your Bing accounts updated.

Save Money

Some might be suspicious to invest as much in Bing because they do in Google and suspect that getting their changes from Google in order to Bing may result in their invest rising. As it turns out, though, in the event that you’ re actively managing your own Google Ads properly by frequently updating your ads, testing brand new features, and adding new damaging keywords, you should probably be doing the same on Bing.

The average small business advertising on Google offers hundreds of unfavorable keywords in their accounts but far, far fewer upon Bing. Bing Ads needs as much, if not more, attention than Google, therefore importing these changes regularly may immediately help reduce your wasted invest in Bing Ads. In fact , WordStream clients who sync their Google modifications to their Bing Ads account save an average of 15% the following month, without dropping a single conversion!


Save Time

You’ re going to prioritize fixing your Google Advertisements account first. That’ s no surprise. And if you’ ve got simply 20 minutes to make an improvement for your PPC , can you afford in order to duplicate your work from Google inside your Bing Ads account? Maybe you may, but your limited time is important. Setting up recurring imports from Search engines Ads into Bing Ads requires only 5 minutes and can run each day to keep your Bing account enhancing in sync with your Google Advertisements.

Better Performance

Just like the diet you retain planning on starting next Monday, the particular improvements you plan to make on Msn won’ t mean anything in case you keep putting them off. Simply by importing your changes from Search engines Ads, you can ensure that you’ lso are always running the best ads , all of your ad plug-ins , and optimizing your Msn Ads accounts with the tests a person routinely run on Google.

Not only do you benefit from higher click-through prices and better Quality Scores by making these changes regularly, yet you’ ll also reach a lot more people with your ads on Msn, which can otherwise be difficult along with Bing’ s smaller reach.

Ways to Set Up Recurring Imports from Search engines into Bing Ads

You’ lmost all just need to log in to Bing Advertisements once to start importing your modifications from Google into Bing Advertisements. Once in your Bing account, click “ Import Campaigns” from the best tool bar. From the dropdown, click on “ Import from Google adwords. ”


Following, you’ ll be prompted in order to sign into your Google Ads accounts. If you have more than one Google Ads accounts, be sure you’ re importing from your correct one!

Once you sign into your Google Advertisements account, you’ ll begin selecting what you want to import over and exactly how frequently. First, choose whether or not you want to import specific campaigns or something new in your account.


Tip: Adding changes in your new campaigns can help keep your new campaigns up to date to both networks and will steadily improve all of them over time.

Following, choose what you’ d prefer to import over. By expanding “ show advanced options” you can have control of what does and doesn’ t obtain imported over automatically to Msn.


Suggestion: Some of these are no-brainers to get updated in your Bing accounts, a few may not be. We’ ll dive in to this section in more detail in just a little.

Finally, choose when and how frequently you want Msn to import these changes through Google Ads. You can schedule in order to import these changes monthly, every week, or even daily!


What to Import Frequently?

You could theoretically manage your Msn Ads account as a direct expansion of your Google campaigns, using the exact same keywords, bids, budgets, targeting, plus ads. But if you see differences in functionality between your Google and Bing advertisments, you may not want to use the exact same technique on both.

Nevertheless , the easiest wins on Google are always better to import over to Bing. Be sure a minimum of to import the following daily:

  • New detrimental keywords for existing campaigns plus ad groups
  • New negative keyword lists
  • New ads pertaining to existing ad groups
  • Ad Extensions
  • New Ad Groups

The choice in order to import new keywords, new promotions, or import bids and finances may be something you want to review prior to automatically importing them regularly, as your performance on Bing may differ through what you see on Google.

What Won’ t Import from Google in order to Bing Ads?

Google and Msn work well together, but they aren’ big t exactly identical. Some items online won’ t easily import in order to Bing Ads, such as:

  • Unique Area targeting: If you’ re targeting a country, condition, or town, Bing can easily transfer those locations. However , smaller communities like “ Hell’ s Kitchen area, NY, ” zip codes, or various other unconventional locations from Google might not match up to targeting on Msn.
  • Screen or Video campaigns: Bing does not currently import any kind of display or YouTube campaigns through Google.
  • Age targeting: You are able to target customers of different ages to both Google and Bing networks, yet Bing has slightly different age brackets to target. Specifically, Google allows you to focus on the age ranges 35-44 and 55-64, whereas Bing breaks these age brackets into 35-49 and 50– sixty four.
  • Remarketing lists: Although Bing Ads does assistance remarketing via its search promotions, that data comes from Bing’ h own Universal Event tracking label, so you won’ t be able to transfer your lists from Google Advertisements.
  • Transformation goals: Both Search engines and Bing support conversion monitoring, but Bing uses a different label than Google. You’ ll possibly need to set up Bing’ s General Event Tracking or, if you’ re a WordStream customer, make use of WordStream’ s Easy tracking in order to track conversion rates on Bing.

How to Import Changes from Search engines Merchant Center into Bing Reseller Center

Ecommerce customers know the value of working shopping advertisments to increase their product’ s exposure and sales at the SERP. But they also know the trouble of regularly updating their item feeds within Google Merchant Middle. Bing also supports shopping promotions and has its own merchant center, yet luckily, you can sync your Search engines and Bing merchant centers making use of Bing’ s new import device as well!

To get going: From the Bing Ads interface, choose “ Tools” from the top device bar and then select “ Msn Merchant Center” from the dropdown.


From here, you’ lmost all be asked to sign into the Google Merchant Center and select which usually catalogues you want to keep up to date. Lastly, you’ ll select when and exactly how often you want to import these adjustments. I struggle to think of a reason you’ d want an out of date list, so importing changes every day is probably best.


Bottom Line: Importing from Search engines to Bing Is a No-Brainer

Occupied small businesses might not have the time they’ deb want to dedicate to managing each Google and Bing Ads, plus that’ s okay! Using the brand new features of the scheduled import device, you can rest assured that your Bing accounts is being tended to even when you’ re too busy.

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