$935. 71 cost per click. That’ s not a typo: in the United States it may cost a personal injury attorney $935. 71 each time someone searches for the “ greatest mesothelioma lawyer” and clicks their particular ad on Google. Furthermore, Search Engine Watch found that 19 of the best…
What is Unbounce? Unbounce is a well-known and well-regarded landing page creation tool designed to allow HTML novices to create impressive and impactful landing pages, while offering scope for more experienced coders to have a bit more fun. In this post, I’m going to list some solutions to what I…
When most people consider advertising, they think of massive promotions by brands like Coke, The disney produtcions or Doritos. They’ re innovative, emotional and larger than life. These people pull customers in and keep a lasting impression. If that’ s your concept of advertising, as a small business, it can…
One of the advantages of working for a company is the volume of websites we be able to evaluate. The majority of clients who subscribe to ongoing SEO and/or content solutions will receive a content audit. Much like a technical SEO audit, the final results of the content audit should…
Fostering loyal clients can boost your bottom line without spending read more about acquisition. Indeed, according to Bain & Company. , increasing customer retention by simply 5% can boost profits simply by up to 95%! Fit, how do you keep your current customers pleased to keep them retained, turning one-time…
Yay! We’ve traversed another year around the sun. And I’m back with another Moz year-in-review post that promises to be as boring as its predecessors. Reading it feels like being locked in your tin can space capsule through lightyears of empty space. If you’re a little odd and like this…
Winning featured snippets is one of the best ways to get visibility on page one of Google’s SERPs. It’s a competitive environment, though, and there are tons of specific considerations when it comes to increasing your chances of earning that spot. Today’s Whiteboard Friday, number one of an upcoming three-part…
WordStream Advisor: this isn’ t just for advertisers. In fact , there’ s a souped-up version built specifically for people who manage multiple accounts for other companies. It’ s called WordStream Advisor for Organizations . It helps firms of all sizes, from seasoned groups looking to scale their book associated…
What is a site migration? A site migration is a term broadly used by SEO professionals to describe any event whereby a website undergoes substantial changes in areas that can significantly affect search engine visibility — typically substantial changes to the site structure, content, coding, site performance, or UX. Google’s…
Picture this scenario. You’ re a brand new employee that has just been introduced to a struggling marketing department (or an agency brought on to help recover dropped numbers). You get access to Google Analytics, and see something like this: (Actual screenshot from the client I audited) This can generate…
