In the world of marketing, a webinar can be one of the most powerful tools in your arsenal. There’s a simple reason for that. Webinars allow you to connect directly with your audience, establishing your credibility in the field and associating your business with that topic in the minds of…
We talk about small businesses all the time. From advertising tips to best practices when creating a business plan, WordStream’s content has you covered. But what if you’re not reading the blog, watching our YouTube channel, or reading our weekly newsletter? When I’m commuting to work, doing housework, cooking something…
Marketing is not about pitching to customers; it’s about communicating with individuals. It’s understanding what resonates best with them and why, and delivering value on those terms. It’s not asking them to buy, it’s building trust so that when the time comes for them to make a decision, they willingly…
How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m legitimately running more than one business at my location? What determines eligibility, and what penalties might I incur if I make a mistake?…
You’ve figured out what’s wrong, and you’ve delivered a laundry list of demands to your web dev team: re-index these pages, fix this duplicate content, redirect these URLs… but how often are those fixes prioritized, and how much time do you invest in pushing to get them there? Cultivating a…
Searching for new social media content to share on Facebook and Instagram? Hoping for more engagement? You can accomplish both of those goals with an Instagram campaign of user-generated content, or UGC. UGC is content created by users which can come in a variety of mediums, such as text, images,…
Bringing on additional help as a digital marketing agency owner can be a necessary but equally daunting task. Finding and onboarding help can take up hours of valuable time that you may not be able to lose. So what are your options? Finding qualified contractors who are highly skilled can…
I had a few goals for the WordStream blog for 2020, and the biggest one was to formalize a content marketing mission statement. A few weeks ago, I got the rest of the content team together in a room to talk about what it is, exactly, that all of our…
It’s no secret that Facebook can be a fantastic place to reach new audiences and grow your business. We hear about crazy awesome success stories all the time: “I just put stuff on Facebook, and I don’t know what happened, but six months later I quit my job and my…
I’m not a literary scholar, but I believe it was Hamlet that said “to have a featured snippet or not to have a featured snippet?” Ever since featured snippets came onto the scene, sites have been trying to secure them. My team and I wanted in on this craze. Throughout…
