In July 2020, a hacker accessed Twitter’s internal tools to seize 130 high-profile Twitter accounts—like Elon Musk, Bill Gates, Barack Obama, and Jeff Bezos—to carry out a “double your bitcoin” scam. Thousands of Twitter users fell for it, and in just a few hours, the hacker stole over $118,000 worth…
If you’re going to spend money on Facebook ads, you’re going to want to do what’s in your control to make that investment worthwhile. That is, not merely “running campaigns” but actually “tearing it up out there.” “Going out there and getting them”…”(tiger)”. Competing. This u? There are just three…
Google Data Studio has long been a go-to tool for visualizing your data and mining insights. But now that it is integrated with Looker (and actually now called Looker Studio), it has become a powerhouse for analytics and business intelligence. Image source Looker Studio connects to any authorized third party…
One of the most exciting parts about growing your agency is getting the opportunity to expand your team and hire new people. The only downside? Determining the best process for training and onboarding your new hires. While it may be tempting to give your new employees a brief overview of…
Diverse and inclusive marketing should be something you aim for year-round. However, it’s all that much more important during the holiday season as the more “traditional” holidays like Christmas and Thanksgiving take the spotlight. There’s nothing wrong with celebrating these holidays and incorporating them into your marketing, but there are…
Maps afford us many benefits. For example, a treasure map tells us how to get rich. Topographical maps are fun to touch. The world map reminds us that cats rule. But you may feel a little less fond of website sitemaps. They are not very easy to understand and…
With an average 200% return on investment, it’s not surprising that Google Ads is one of the most popular—and most competitive—paid advertising channels for businesses large and small. This is reason enough for advertisers to stay on top of their performance, but with our latest benchmark study showing that cost…
Growing your business is all about finding ways to widen your reach but refine your touch. Social media and search engines are great for reach, but personalization is tough. Email is great for personalization, but inboxes are crowded. SMS marketing is the perfect solution for this, giving you wide reach…
Throughout my career, most of my teams’ digital PR strategies for clients have consisted of closing link gaps, creating new ones, and earning as many high-tier links as possible. The goal was always the same: get our clients’ websites to the top of the search engine result pages (SERPs) and…
I love the Smudge cat memes. I also love creativity. So when I came across this Smudge pie Thanksgivmeme, I was deeply, deeply grateful for humanity. Speaking of creativity and the annual day of gratitude, we need to talk about Thanksgiving Instagram captions. If you’re looking for creative ideas, you’re…
