Articles by willcritchlow

Posted by willcritchlow We’re bringing back this slightly different-from-the-norm Whiteboard Friday, in which the fantastic Will Critchlow shares lessons from how kids search. Kids may search differently than adults, but there are some interesting insights from how they use Google that can help deepen our understanding of searchers in general. Comfort levels…

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There’s a lot of material out there, on this site and others, about the importance of link-building. Normally, its effectiveness is either taken for granted or viewed as implied by ranking factor studies — the latter of which doesn’t necessarily show that correlated factors actually drive performance. The real picture is one…

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Much has been written and spoken about the interplay of SEARCH ENGINE OPTIMIZATION and CRO, and there are a lot of explanations why, in theory, both ought to be working in the direction of a shared goal. Whether it’s basic pragmatism of the business benefit of boosting total number of…

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You can make all the tweaks and modifications in our world, but how do you know these people the best choice for the site you’re focusing on? Without data to support your ideas, it’s hard to say. In this week’s edition of Whiteboard Friday, May Critchlow explains a bit about…

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Kids may search differently compared to adults, but there are some interesting information from how they use Google which will help deepen our understanding of searchers generally. Comfort levels with particular lookup strategies, reading only the bold phrases, taking search suggestions and associated searches as answers — there are a…

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