Articles by Tom.Capper

Posted by Tom.Capper Way back in 2015, I published an article giving away a free, simple, forecasting tool, and talking through use cases for forecasting in SEO. It was a quick, effective way to see if a change to your site traffic is some kind of seasonality you can ignore,…

Read More

Does it make sense for you to create local-specific web pages on your website? Regardless of whether you own or even market a local business, it may seem sensible to compete for space within the organic SERPs using local webpages. Please give a warm welcome to the friend Tom Capper…

Read More