Changing SERP features and near-daily Google updates mean that single keyword strategies are no longer viable. Brands have a lot to keep tabs on if they want to stay visible and keep that coveted top spot on the SERP. That’s why we asked Laura Hampton, Head of Marketing at Impression, to…
This post was originally published on the STAT blog. If you’re familiar with hreflang, you’ll know just how essential this teensy bit of code is to a successful international campaign. You’ll also know that it comes with a boatload of moving parts — multiple pages, sections, and subdomains per country….
In August 2017, a Think With Google piece stated that local searches without “near me” had grown by 150 percent and that searchers were beginning to drop other geo-modifiers — like zip codes and neighborhoods — from their local queries as well. Since we can’t always rely on searchers to…
This blog post was originally published on the STAT blog. We asked SEO Analyst, Emily Christon of Ovative Group, to share how her team makes keyword rank reporting easy and digestible for all stakeholders. Read on to see how she combines the power of STAT with Google Data Studio for streamlined…
This post was originally published on the STAT blog. Your organic result game is on point, but you’ve been hearing a lot of chatter about SERP features and are curious if they can help grow your site’s visibility — how do you find out? Our SERP Features dashboard will be…
If you’ re a digital company, chances are you have your sights fixed on a huge variety of clients — from entertainment and automotive, traveling and finance — all using their own unique SEO needs. So how do you attract these businesses and provide them with next-level SEO? Simply by…
Mozzers believe in doing good, whether or not we’ re helping new SEOs learn the ropes, encouraging young girls to think about a career in STEM, or just keeping a dog-friendly (and hence smile-friendly) office. It’ s exactly why so much of our content plus equipment are available for free….
This post was originally published for the STAT weblog . Within the STAT whitepaper, Using search intent to connect to consumers , we viewed how SERP features change using a searcher’ s intent — educational, commercial, transactional, or local. It had been so chock-full of research it sparked oodles of…
With the new year in full swing and a good already busy first quarter, our own 2019 predictions for SEO within the new year are hopping on to the scene a little late — but fashionably so , we hope. Through an explosion of SERP functions to increased monetization to…
This post was originally published for the STAT weblog . Showcased snippets, a vehicle for voice lookup and the answers to our most pushing questions, have doubled on the Search results — but not in the way we generally mean. This time, instead of appearing upon two times the number…
