Diverse and inclusive marketing should be something you aim for year-round. However, it’s all that much more important during the holiday season as the more “traditional” holidays like Christmas and Thanksgiving take the spotlight. There’s nothing wrong with celebrating these holidays and incorporating them into your marketing, but there are…
We all have a favorite “type” of something. Whether it be a genre of music, a certain cuisine, or anything in between, we know what works best for us. How do we understand our tastes, likes, or dislikes? By trying new things, of course! But some things are better sampled…
So you’ve got your Google Ads campaign up and running, and your ads and keywords are starting to generate an impressive number of clicks. Great! But unless you’ve got conversion tracking installed, you won’t be able to see how many of those clicks are actually resulting in sales. So how…
I know everyone says this, but, sometimes it feels like Google really can read our minds. Just when you’re thinking “Wow, I haven’t seen any Google Ads updates in a while! Maybe we’re off the hook for this season…” a Tweet flies across your screen or a blog article shows…
There are several key monthly awareness themes in August, from eye health to family fun, but there is one that you won’t want to miss: Black Business Month. Started in 2004 by historian John William Templeton and engineer Frederick E. Jordan Sr., this month is dedicated to shining a light…
Whether it’s a sprinkle of sugar or salt atop a warm meal, a splash of color on your accent wall, or a bonus gift with a purchase, everyone loves a little something extra. Turns out, Google gives advertisers a little something extra too: ad extensions. Ad extensions provide the additional…
Unless you went to clown college (props to you if you did), you probably struggle to pull off the classic “juggling act” of marketing your business as much as possible. Marketing your business can sometimes feel like this. However, it doesn’t always have to feel like you’re performing tricks to…
Optimizing your Google ads involves lots of things: ad copy, targeting, scheduling, and more. But what a lot of beginner advertisers don’t realize is that their ability to do all of that—and to do it efficiently—is impacted by how their account is structured in the first place. And with all…
This post was co-written by Susie Marino and Kristen McCormick. As content writers, our right-sided brains hate math. Back in school, we dreaded when teachers asked us to show our work behind the answer to a problem. Back in the day, we probably would have tried the same trick above….
“People ask me, ‘What do you think of Michelin?’… I don’t cook for guides. I cook for customers.” –Gordon Ramsay World-renowned chef Gordon Ramsay cooks for his customers, and so should you. Well, cook up Google Ads, that is! Whether your chef skills are rusty or you’ve never cooked before,…
