Articles by rjonesx.

Posted by rjonesx. This is not the link building article you — or really anyone — were probably hoping for. It isn’t a step-by-step guide to getting the best backlinks, it isn’t some list of hot tips or new opportunities, and it isn’t the announcement of some great tool. What…

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Posted by rjonesx. One of the most difficult decisions to make in any field is to consciously choose to miss a deadline. Over the last several months, a team of some of the brightest engineers, data scientists, project managers, editors, and marketers have worked towards a release date of the…

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Posted by rjonesx. Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. In this brand new Whiteboard Friday, Russ Jones discusses the theory behind those ranking factors, and gives us some improved definitions and vocabulary to use…

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Posted by rjonesx. We spend a lot of time discussing SEO tactics, but in a constantly changing industry and especially in times of uncertainty, the strategies agencies should employ in order to see success deserve more attention. In this popular (and still relevant) Whiteboard Friday, Russ Jones discusses four essential success tactics that’ll ultimately increase…

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Building local pages in any amount can be a painful task. It’s hard to strike the right mix of on-topic content, expertise, and location, and the temptation to take shortcuts has always been tempered by the fact that good, unique content is almost impossible to scale. In this week’s edition of…

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Modern SERPs require modern understanding. National SERPs are a myth — these days, everything is local. And when we’re basing important decisions on SERPs and ranking, using the highest quality data is key. Russ Jones explores the problem with SERPs, data quality, and existing solutions in this edition of Whiteboard Friday. Click on…

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