Articles by rjonesx.

Building local pages in any amount can be a painful task. It’s hard to strike the right mix of on-topic content, expertise, and location, and the temptation to take shortcuts has always been tempered by the fact that good, unique content is almost impossible to scale. In this week’s edition of…

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Modern SERPs require modern understanding. National SERPs are a myth — these days, everything is local. And when we’re basing important decisions on SERPs and ranking, using the highest quality data is key. Russ Jones explores the problem with SERPs, data quality, and existing solutions in this edition of Whiteboard Friday. Click on…

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Moz’s Domain Authority is asked for over 1, 000, 000, 1000 times  per year, it’s referenced an incredible number of times on the web, and it has become a veritable household name among search engine optimizers for a variety of use cases, through determining the success of a link building…

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