Image credit: Maura Boswell Well, I actually read through the 172-page Google’s Search Quality Evaluator Guidelines, with all of its memorable examples featuring jungle gyms, Tom Cruise, and the Utopia Animal Hospital. I waded through this dense midge-water marsh of information hoping to enhance my comprehension of how Google understands…
“Everywhere!” is going to be the ebullient byword for approaching a brand new year of local search marketing with gusto. In 2022, the opportunity is there for local businesses to be everywhere customers are looking at a time when they are particularly open to change, whether that’s exploring new companies,…
What a gift it is that local SEOs put hours of research into facets of our industry and then freely share their findings! Today, I’m going to bundle the most important recent local search marketing statistics and survey takeaways into a single gift basket, which you can draw from when…
The majority of surveyed consumers say that about half of their searches have a local intent, while the other half of queries can be satisfied with remote solutions. On either side of the chess board are businesses hoping Google will surface them fairly for appropriate keywords. SEOs and marketers hear…
I like email. Data says almost all of us do. Email breathes easier than the social noise pollution of customers and brands trying to shout at each other through a disjointed deluge of disaster and dog photos. Ever notice how your brain feels switching from the overstimulation of Twitter to…
Software dashboards are supposed to feel clean and quiet, organized so that everything you need to do good work is right at hand, like this: Seeing the rebrand of Google My Business to Google Business Profile include the news that single location businesses will no longer enjoy the dignity of…
Image credit: Loren Javier It’s a whale of a question: Does citation management still matter in the grand scheme of local SEO? Our industry has been trying to gauge which way the wind is blowing on this subject for years now, and I’ve been professionally frustrated by a lack of…
First, let me pull up the best seat in the house for you: the local business owner or marketer who has weathered so much in the past two years. For your work of serving the public, you deserve the comfy chair by the fire, the celebratory cup of hot chocolate,…
Did you ever turn in a school paper full of vague ramblings, hoping your teacher wouldn’t notice that you’d failed to read the assigned book? I admit, I once helped my little sister fulfill a required word count with analogies about “waves crashing against the rocks of adversity” when she,…
“Who has X near me?” This customer FAQ has become all the more important since 2020, with the public relying heavily on the Internet to help them remotely source goods and services while spending as little time as possible on business premises. Google gets this, and is taking one step…
