I’m new in town and have never heard of your business before. I’m looking for an explanation that’s as quick and easy to read as a street sign. You have just a few seconds to convey to me what your local business offers and why customers like it. Then I’ll…
“They weave a web of reciprocity, of giving and taking. In this way, the trees all act as one because the fungi have connected them. Through unity, survival. All flourishing is mutual…all are the beneficiaries of reciprocity.” — Robin Wall Kimmerer, Braiding Sweetgrass: Indigenous Wisdom, Scientific Knowledge, and the Teachings of…
Local search marketing is a very strenuous hike. When you hire an agency to help with the varied tasks of local search engine optimization and offline-to-online marketing, you’re hoping to take an experienced guide along with you on the journey from trailhead, to setting up camp, to making the most…
Image credit: Yoshihide Nomura If you’ve ever had the privilege of being present for a baby’s first joyful encounter with a household pet, you’ll have noticed the profound wonder and excitement of the little one’s reaction. Once upon a time, that was each of us beaming and bouncing up and…
A photo. Some text. A shopping cart button. It’s the setup you’ve been used to since you were Internet-years-old. Electronic commerce has existed since the 1970s, passing through a prescient experimental phase of telephone-based TV shopping in the 1980s, and setting the tone for the future with Stephan Schambach’s 1990s…
Have you noticed that we’re all playing one large marketing industry game of Concentration these days, in which we’re matching everything we do to intent? Google is playing it, SEOs are playing it, local SEOs are playing it… Why? Because Google wants its SERPs (and we want our SERPs) to…
Posted by MiriamEllis Google must be one of the most experimental enterprises the world has ever known. When it comes to the company’s local search interfaces, rather than rolling them all out as a single, cohesive whole, they have emerged in piecemeal fashion over two decades with different but related…
Posted by MiriamEllis Google My Business is both a free tool and a suite of interfaces that encompasses a dashboard, local business profiles, and a volunteer-driven support forum with this branding. Google My Business and the associated Google Maps make up the core of Google’s free local search marketing options…
Posted by MiriamEllis Some business models exist in the ditches of Google’s information highways, belonging in local search results, but not well addressed by the official guidelines. Electric vehicle (EV) charging stations exemplify this: They’re all over local packs, finders, and maps, but their model is a bit unusual, and…
Posted by MiriamEllis Image credit: Sharon Mollerus A new client comes to your digital marketing agency and says their competitors are stuck to the local packs like mussels cleaved to coastal rock. “How do we edge our way up in Google’s local finder, and find our place above the tideline?…
