It’s no secret that Facebook can be a fantastic place to reach new audiences and grow your business. We hear about crazy awesome success stories all the time: “I just put stuff on Facebook, and I don’t know what happened, but six months later I quit my job and my…
PPC budgeting might not be the sexiest topic, but being a good steward of your budget can have major impacts on your PPC performance. Budget considerations usually go by the wayside when there are lots of other new, trendy topics to focus on, like a new ad format, targeting type,…
When you create campaigns and ad sets, you have the option to select placements you want to target users on. The list is continually growing and changing, but here’s what it looks like as of publication. With all of these placements listed, what are you to do with them? Which…
I’ve been speaking a lot recently on the benefits of using audiences to their full extent, especially by customizing pixels to create new audiences for users on your website. The biggest benefit is that you can segment audiences into more niche groups and market to them accordingly—as in, based on…
LinkedIn is the best platform for B2B targeting in the PPC space, bar none. In recent years, LinkedIn has become a more popular destination for users to consume content. Rather than seeing what your great aunt ate for lunch on Facebook or hearing someone yell about politics on Twitter, you…
Although it’s always been billed as a platform that’s very approachable to every small business owner, Google Ads can be very intimidating to use. On top of that, Google Ads isn’t a set-it-and-forget-it solution. It takes constant attention and optimizations to make sure it’s always performing as well as it…
Facebook has one of the most advanced ads managers we have access to in the self-serve PPC space. There are lots of campaign objectives, each with their own set of best practices to follow. This allows for an incredible level of specificity. But to a new marketer, or even for…
B2B advertising is a unique challenge in digital marketing. If you sell a product like socks or toilet paper, you know nearly everyone on the planet uses them (or we all hope they do), so your audience is everywhere. That’s the case for many B2C offerings. The target audience feels…
We all make a few mistakes from time to time. It happens. We’ lso are only human. With ad copy writing, we’ re given a number of open-ended textual content fields with no real guidance in the search engines as to what to put in there. Certain, there are some…
Generating qualified prospects with PPC campaigns can be difficult. Generating high-quality leads is also harder. In e-commerce , if someone has the cash to buy a product, they can make that will purchase right on the site. One person’ s money is just as good because the next. Once…
