Articles by Michelle Morgan

It was well over 10 years ago that I got my first job in paid advertising. I was fresh out of college and applied for a job as an “online marketing assistant.” On my first day, they sat me down in front of Google AdWords Editor (yes, it was still…

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Facebook advertising has been a staple of nearly every major brand over the last 5+ years. There’s no doubt that the platform provides value and can help you introduce your company to new buyers. If anything, a more common challenge I hear is how to find MORE scale within the…

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So the good news is, Google Ads works. When your business appears for specific, high-intent searches your potential customers are performing, you can expect high returns. The bad news is, everyone’s using it, and since the Google Ads platform runs as an auction, the more businesses advertising on it, the…

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In September 2021, Google announced it will be sunsetting expanded text ads in June 2022. This is certainly a large change, but not a big surprise. Plus, Google has given us plenty of lead time. All advertisers should take advantage of this time and make sure you’re ready when the June…

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In September 2021, Google announced it will be sunsetting expanded text ads in June 2022. This is certainly a large change, but not a big surprise. Plus, Google has given us plenty of lead time. All advertisers should take advantage of this time and make sure you’re ready when the June…

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