Articles by Mary Lister

Have you ever gotten home after a long day and were delightfully surprised by a package—or, let’s be honest, pile of packages—waiting at your front door? It’s one of my favorite things, and I like to think that my past-self bought a gift for my future-self. I usually don’t remember why…

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We’ ve heard a lot of moaning and complaining about LinkedIn not working. We’ ll admit it: unlike Fb, LinkedIn is not for every business. Yet that doesn’ t mean that this isn’ t useful. There are tons of B2B marketers available leveraging the platform to spread brand name awareness…

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A wise man once said, “It doesn’t get more metal than email marketing,” and he is still right. Email marketing is a great, low-cost method to drive engagement and conversions. In fact, it is almost always the marketing channel with the lowest cost per conversion since it sits at the…

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