With one out of three compensated clicks on the SERP going to the purchasing ads, ecommerce advertisers know that they will can’ t miss the prime electronic shelf that shopping campaigns offer. Whether you’ lso are launching your first shopping campaign or even managing shopping campaigns for a customer, it…
Articles by Mark Irvine
Last 30 days, Google announced another major change in order to its keyword match types . Specifically, exact match key phrases would begin to serve to search conditions that are “ close variants that will share the same meaning of your key phrases, ” including synonyms, paraphrases, plus results with…
We reside in a multi-device world – we can say that well. But as marketers, we’ ve been conditioned to think of our own “ multi-device” world as an assortment of computers, tablets, and mobile devices . Certainly, these are all important devices within our marketing campaigns – but they’…
A hard session for search marketers to learn is the fact that their ads and keywords are just as good as the people who see all of them. Google may reach billions of customers between the display network and the three or more. 5 billion daily searches around the platform,…
After Ms bought LinkedIn for $26 billion dollars in 2016, many were wanting to know what plans the tech large had for the world’ s biggest professional network. Since the acquisition, Microsof company has invested even more into the system to enhance user experience, reach brand new audiences, and improve…
Every technology support professional has prescribed exactly the same, simple solution at one stage in their career – try switching it off and turning it in return on again. The shamefully basic solution has mysteriously great outcomes and can solve many a problem within our day to day lives. Unfortunately…
Our bad words are often abused. A few years back, the Merriam Webster Dictionary described the word “ literally” to imply figuratively. The next big craze was obviously a Pumpkin Spice latte that evidently contains no pumpkins. And then a few weeks ago, i was told that the truth isn’…
When Search engines first released Expanded Text Advertisements within 2016, advertisers rejoiced. Overnight, advertisements grew 50% in size and the options for new ad copy seemed limitless. On average, advertisers saw their ads’ click-through rates (CTR) increase simply by 20% after making this change. But over the past two years,…
Smart marketers understand the value of using Bing Advertisements. It powers just about every other internet search engine that isn’ t Google (including Yahoo, AOL, DuckDuckGo, and MSN), most of our favorite voice assistants (including Cortana and Alexa), and links over 300 million devices making use of Windows 10. With…
Google never disappoints at their annual Google Marketing Live event, and this year was no exception. Among the many new ad features and tools they announced Tuesday, one stuck out as a real potential game-changer – Responsive Search Ads. Responsive Search Ads are potentially the most revolutionary change coming to your…