Articles by Mark Irvine

Google’s ad extensions take many forms to let users chose their own way to convert from your ads. Over the years, Google’s supplemented its text ads with varied ad extensions offering additional sitelinks, addresses, phone numbers, text numbers, app deeplinks, and recently forms to help a user convert online. But…

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Oh, Bing—always in Google’s shadow, and Google has a BIG shadow. Google enjoys a lot of attention: It’s the most visited site in the world and generates 3.5 billion searches every day. Google is integrated into our lives, our technology, our politics, and even our language—“Google” is literally now synonymous…

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Back in 2017, when Facebook was the new emerging ad platform for SMBs, we released our first Facebook Ad Benchmarks using our client data at the time. That was an exciting time, but thankfully things have changed in the past two years—since 2017, over 1 million new advertisers have joined…

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It’s no secret—advertising on mobile can be hard! Screens are small, connections are slow, and your customers’ attentions are short. All of these factors come together to form an inconvenient truth: Mobile conversion rates are lower than on desktop. There are many ways to improve your mobile conversion rate and…

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Summer’s officially over. In the northeast, the leaves are changing colors, the nights are brisk, and the scent of pumpkin spice is in the air. While it may be tempting to relax in your Uggs and enjoy the fall, there’s no rest for PPC advertisers—just as back to school season…

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