There’s a long path ahead of us before we fully recover from the COVID-19 pandemic, but many communities and businesses are starting to recover. In late April, many PPC advertisers noticed stronger performance than they did in the first weeks of the crisis. As communities begin to relax stay-at-home orders…
April tested all of us. As our public health and economic systems were pushed to their limits as a result of the COVID-19 pandemic, we were forced to quickly wrestle with unexpected challenges and adjust our lives to the new normal. We have a long road ahead of us, but…
While the coronavirus pandemic has businesses closing their doors and shoppers forced to turn online, many brick-and-mortars are quickly learning how to get their business online. While some industries are seeing increased volume during COVID19, many aren’t and many more businesses may not have the budget to increase their marketing…
Every year, we update our Google Ads industry benchmarks to account for the new changes and trends that advertisers are experiencing on the largest online ad platform. Earlier this month in March, we shared a sneak preview of Google Ads industry benchmarks for 2020 and we felt great about what…
The coronavirus pandemic will define 2020. As we continue to see the outbreak spread and governments and businesses respond to COVID-19, we’ve seen changes in every aspect of our daily life. Even on the Google SERP, we’ve seen large shifts in the way people search during this crisis. Advertisers know…
Our lives have changed so quickly in the past few weeks as COVID-19 became a pandemic. As travel comes to a virtual halt, schools close, and governments react, most of us find ourselves stuck in our homes to avoid and halt the spread of the novel coronavirus. Many small businesses…
Usually, no one enjoys going to the DMV to renew their driver’s license, waiting at City Hall to apply for a permit, or heading to the airport to apply for TSA Precheck. And as the general public embraces technology faster than the government, it’s no surprise that more people have…
COVID-19 has evolved into a global event impacting public health as well as the economy. These are uncertain times, and we don’t have all the answers, but what we do know now is that small businesses have felt sudden changes in their campaign performance as a result of this worldwide…
Google Ads has always been a great way to reach a wide audience—but advertisers often learn quickly that not everyone converts the same and it’s very easy to waste a lot of ad spend on people whom might not be your target audience. People are complex and finding your ideal…
Google’s ad extensions have continued to grow and improve over the years, but it looks like nothing is forever. Exactly two years since Google killed off review extensions, it named its next victim on the SERP: message extensions. In a post on the Google Ads Developer Blog, Google announced that…
