Since its launch in 2011, Snapchat has allowed users to share quick pictures that vanish into thin air in the matter of seconds. Who would have thought that the popular social tool would become a leading social platform for users of all ages eventually turning into a valuable tool for…
There is something I find so soothing about taking a “mind break” to scroll through my Instagram feed of beautiful, high-quality images. And many of these professional-like photos are taken by your average iPhone owner who has simply become a master of Instagram filters. Whether you’re just starting to dip…
With 1 billion people using the social platform each month and over 200 million Instagrammers visiting at least one business profile daily, Instagram is a must for businesses. The question really is why wouldn’t you want to grow your brand on this platform? Especially now, when social distancing is mandated and…
One recent study found a 76% increase in daily accumulated likes on Instagram ad posts during the COVID-19 quarantine. “Coronavirus means isolation and isolation means social media,” says Olivier McAteer. This increased engagement makes sense, especially considering that Instagram usage in general has increased. If you’re a marketer looking to…
It is no secret that Instagram is one for of the most widely used social media networks across the world. Now, as the world faces uncertain times during the COVID19 pandemic and people’s daily routines are disrupted, Instagram usage has spiked even higher. One study found a 76% increase in…
With a lot more time inside the home due to COVID-19, you may also be finding yourself spending a lot more time on social media sites like Twitter. Whether you’re tracking the news or looking for a distraction from your home office (or your couch), Twitter continues to be one…
After spending 10 days on the beautiful Pacific coast of Costa Rica soaking up the sun and slurping down piña coladas, my husband and I may have contemplated quitting our jobs to start up a catamaran sunset cruise business … Working in the tourism industry sounds pretty glamorous. After all…
Now that we’ve entered a new decade, it is hard to imagine a time pre-Instagram. And with over 1 billion users, it is pretty clear that Instagram plans to stay. I would spend time introducing this post with more stats about Instagram usage for business—but I believe all of you…
If you haven’t put much thought into web accessibility before now, there’s no better time: It is a critically important area that every marketer and business owner with a website should be prioritizing. Why? Over 57 million Americans have a disability. That means having an inaccessible website could also substantially…
If you are in the construction industry marketing may be the furthest thing from your mind—well, unless you are having trouble booking jobs. Then marketing your business is likely the top thing on your mind. Whether you’re a single-person operation or you have a dedicated construction marketing team, the industry…
