Articles by Margot da Cunha

The world of paid lookup can be challenging to navigate, actually for the folks who have been in the weeds for many years. As you may imagine, our customer-facing teams at WordStream get a variety of questions from marketers plus business owners of varying paid advertising expertise. One question that…

Read More

As summertime is heating up, let’ s discuss another HOT and controversial compensated search strategy: SKAGs! SKAGs happen to be a hot topic among the PAY PER CLICK community for some time now. A few would argue that this form of accounts organization allows you to get incredibly targeted with…

Read More