Articles by Lyle Swartz

As you know, twelve months is like a century in the world of Google marketing. There are many innovations, experiments, and brand new trends constantly developing to advance the way in which we target, reach, and talk to end users. This year was a big a single. Google rebranded their…

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Budgets plus bids –   they appear identical, right? If I have a bigger budget, I should inevitably be more competing, win in the ad auction more frequently, and achieve higher KPI metrics. If I have a smaller budget? Simple  – my account wouldn’ to perform as well. Why would…

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