Posted by KristinTynski For the last decade, I’ve touted the enormous long-term value of a dualistic approach to content marketing for SEO. By leveraging data-centered campaigns, paired with personalized outreach to top publishers, we regularly garner earned media placements for our clients. In rare cases, we create content that generates…
I’m often asked about what results are earned through content marketing and digital PR. So I decided to take a data-driven approach to quantifying the value of links from top-tier press mentions by looking at the aggregate improvements seen by a group of domains that have enjoyed substantial press attention…
If you’re involved in any kind of digital PR — or pitching content to writers to expand your brand awareness and build strong links — then you know how hard it can be to find a good home for your content. I’m about to share the process you can use…
Image search results used to give you the option to “view image” without having to navigate to the site the image was hosted on. When it started in 2013, sites saw a 63% decline in organic traffic from image results. Why? Because there was no need to click through when…
In 2019, high-authority links remain highly correlated with rankings. However, acquiring great links is becoming increasingly difficult. Those of you who operate publications of any variety, especially those who enjoy high domain authority, have likely received several link building requests or offers like this each day: “Please link to my…
In my final post , I explained just how using network visualization tools can assist you massively improve your content marketing PR/Outreach strategy — understanding which information outlets have the largest syndication systems empowers your outreach team in order to prioritize high-syndication publications over cheaper syndication publications. The result? The…
The debate is over and the answers are clear: the best way to improve domain power is to generate large numbers of earned hyperlinks from high-authority publishers. Getting these links is just not possible via: Link exchanges Purchasing links Private Weblog Networks, or PBNs Comment links Compensated native content or…
Recently, brand new internal analysis of our work at Fractl has yielded a fascinating getting: I’ ll stipulation that by saying this can be applied only to content that may generate mainstream press attention. On Fractl, this is our primary concentrate as a content marketing agency. All of us, our…
