Last month, Facebook hit a new record of 2.6 billion monthly users. Research is also showing that 47% of consumers have increased social media usage during the pandemic. With more people online, and data suggesting that PPC accounts are rebounding after the initial impact of COVID-19, it’s time to start…
Whether you’re an agency or an advertiser, there’s a good chance that your online advertising budget has been reduced as your business or client’s businesses navigate the current COVID-19 pandemic. In early April, we were seeing average daily budgets reduced across the board, with variance by industry. But as of early…
Looking back at my time at WordStream, I’ve learned A TON. Most noteworthy, I’ve furthered my paid search and social advertising expertise, backed by over $10 million in ad spend managed. Yup, over $10 million—that means I’ve reviewed a LOT of performance data. How I feel as an acquisition marketer…
Just last month, Google announced its newest changes at Google Marketing Live. And now that the dust has settled, I’m here to talk about what I believe to be the unsung hero of the day—the newest bidding control, campaign-level conversion setting. In this guide, I’m going to go over everything…
A while back again, one of our blog readers posted an opinion asking for targeting guidance within their industry. As an in-house acquisition internet marketer, I love a new challenge and chance to think outside the box when it comes to targeting. Therefore , after responding back to this guest,…
As guaranteed in my previous post , I am back with component two on how to leverage Facebook goals to create a cross-funnel campaign strategy. In case you didn’ t have the chance to capture part one, here are the main factors you need to know: Facebook offers three campaign…
Often , Fb advertisers put so much focus on their own creative, message, and targeting, they overlook their settings. While, indeed, creative may be the most important part of your own advertising strategy on Facebook, this won’ t drive the results you’ re looking for if you don’ to implement…
If you use any type of automation in your Google Ads or even Facebook Ads account, you may have thought about recently: What does it mean whenever Google or Facebook says it might be “Learning, ” and how can you prevent it? Trust me, I get it – and am…
What does the lead gen marketer love a lot more than leads? Free leads obviously! So when I learned about an disregarded tactic that allowed us to begin funneling our Facebook page visitors into leads at zero price, you can imagine how I excited I was. Today I’ mirielle going…
What would Work be without Michael Scott plus Dwight Schrute? What if you just got one or the other? It might be watchable, however it wouldn’ t be binge-worthy. That’ s because it’ s the connection between the two that make The Office a good award-winning TV series. Within the…
