Articles by Kristina Simonson

Last month, Facebook hit a new record of 2.6 billion monthly users. Research is also showing that 47% of consumers have increased social media usage during the pandemic. With more people online, and data suggesting that PPC accounts are rebounding after the initial impact of COVID-19, it’s time to start…

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Whether you’re an agency or an advertiser, there’s a good chance that your online advertising budget has been reduced as your business or client’s businesses navigate the current COVID-19 pandemic. In early April, we were seeing average daily budgets reduced across the board, with variance by industry. But as of early…

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Often , Fb advertisers put so much focus on their own creative, message, and targeting, they overlook their settings. While, indeed, creative may be the most important part of your own advertising strategy on Facebook, this won’ t drive the results you’ re looking for if you don’ to implement…

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