Articles by Kristen McCormick

June. School is out (was it ever in?) No more warm weather teasers. Accordions abound (What? We’ll get to that later). June is filled with freedom and fresh air, so you can’t afford stale marketing campaigns! While it’s important to identify and harness content types and topics that resonate with your…

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Digital marketing can help you to streamline and synergize your strategies, provide you with valuable data to identify what works, and make life easier for you in the long run—that is, once everything is set up. But what is “everything?” What does getting “set up” even look like? For local…

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Though it is one of the older digital marketing strategies, email marketing is still around because it works. Businesses use this versatile platform to generate and nurture leads, strengthen client relationships, build their audience, and obtain more customers. So how do they get these email addresses in the first place? They ask….

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