Articles by Kristen McCormick

Any aspiring professional or business owner knows the importance of networking, and while there’s no shortage of networking events and opportunities, whether virtual or in-person, the part where most individuals tend to fall short is the follow-up, which is almost entirely dependent on email (aside from LinkedIn). In this post, I’m…

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They say a relaxed mind is a creative mind, but it’s hard to come up with creative marketing ideas when you’re running a business. Luckily, there’s a slew of awareness themes, observances, and holidays each month of the year that can save you from having to start from scratch. In fact,…

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You may already know that social media marketing is effective, but if you’re not using hashtags in your social media posts, you likely haven’t experienced just how effective social media can be. Hashtags are a quick and easy way to expand your reach and get in front of more potential…

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For those in the business of trying to drive organic traffic, Google is the all-powerful. It crawls the web, determining which pages are the most useful and relevant for its users for virtually any topic. We don’t just trust Google’s results, we rely on them. With such immense power and influence,…

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