Houston (and by Houston, I mean businesses), we have a problem: According to Salesforce, 68% of customers expect brands to understand their unique needs and expectations, but only 39% of customers feel that brands actually do this. This is 🆖 (not good). So how do you make sure you’re actually…
Yesterday, Google announced some changes to ad extensions—all of which are pretty good, but which may be a little confusing to beginner advertisers—so we’re clearing it all up in this post. Enlarge image | View the Twitter thread. The four updates are as follows: Ad extensions are now called assets….
What’s the average click-through rate for a Google Ads ad? When people ask this question, it’s usually because they want to benchmark their own CTRs. But listen up: Way too many advertisers are content to reach an average click-through rate and leave it at that. If that’s you, you can…
October: Costumes. Columbus Day. Candy Corn. Right? Wrong. October is home to Financial Planning Month, LGBTQ History Month, Domestic Violence Month, and more. It’s also when we celebrate Do Something Nice Day, Black Poetry Day, Women in Business, and apparently, handbags. The point is, there are so many opportunities for…
If you’re running Google Ads, you may have recently received an email from Google about a new Destination requirements policy. An email with scary words like “enforcing,” “disallowed ad experiences,” and “this policy change may affect your account.” What does it all mean? What is a disallowed ad experience and…
Have you ever gotten one of those accidental haircuts where you can’t tell if you look chic and edgy or completely insane? Then you ask three friends and you get three really different answers? Asking when’s the best time to post on Facebook is kind of like that. There are countless…
If you follow any PPC news, you’ve likely read about Google’s new out-of-home offering through Google Display & Video 360. You’ve probably also wondered if this has any impact on your Display or video ads…or maybe even what out-of-home advertising is to begin with. Long story short, this probably doesn’t…
They say a relaxed mind is a creative mind, but it’s hard to stay relaxed when you’re running a business—let alone in September when everyone’s switching gears. Lucky for you though, there’s a slew of events and themes in September that you can use for easy and creative marketing. And…
In the world of online advertising, display and social ads are the glamourous ones. They provide ample room for creativity with your copy and imagery, you can mix and match branding elements, and each ad has its own personality. With search ads? Not so much. There are no images to…
Remember when you were a kid and bowling was fun? That’s because you had the bumper lanes. All you had to do was pitch the ball down the lane and watch. The ball was pretty much guaranteed to hit at least one pin; it was just a matter of which…
