Instagram is the most popular social media platform consumers use to follow brands they like, and I think it’s safe to say that Stories play a large role in this: Stories from brands have an 86% completion rate, and 58% of consumers say they’ve become more interested in a brand…
It seems like just yesteryear that Google Marketing Live announcements were fewer but bigger. Like responsive search ads in 2018 or max conversion value in 2019. Performance Max could pass as the big one for last year’s event, but it remains a pretty controversial campaign type. But what does it…
Since 1775, America has seen over one million casualties of war. That’s one million individuals, one million families of those individuals, and to be quite frank, one million reasons to dedicate all of your Instagram content surrounding this holiday to our fallen troops—not the summer, not the beach, not the…
Marketers and business owners are always asking us how they can be sure they’re doing a good job with their advertising, and rightfully so. Because, sure, your conversion rate may have gone up compared to last month, but is it a good conversion rate? Are your competitors seeing better results?…
June. School is out (is it ever in?) No more warm weather teasers. Accordions abound (What? We’ll get to that later). June is filled with freedom and fresh air, so you can’t afford stale marketing campaigns! While it’s important to identify and harness content types and topics that resonate with…
They say the squeaky wheel gets the grease. But the squeaky wheel can also be annoying and cause one to toss out the entire cart. Translation: how you word your follow-up emails matters. So in this post, I’m going to show you how to write a follow-up email for just…
Google’s mission statement. What do you think it says? Google employs a complex algorithm to analyze and index information so that it’s universally attainable and advantageous? Nope. Our company mission is to organize the world’s information and make it universally accessible and useful. This, my friends, is conversational copywriting. And…
Thoughts… There are 2.93 billion Facebook users out there. That’s double the population of China. We spend an average of 33 minutes on Facebook per day. That’s double the time you could spend to save 15% or more on your car insurance. But I digress. Between its widespread usage, versatility,…
Confession: I feel a little guilty writing this post. Why? Because the original creator of Mother’s Day, Anna Jarvis, became disgusted with the holiday for its becoming so commercialized—yes even back in 1920—that she dedicated much of her life legally campaigning against the holiday. And here I am, writing a…
If 152 million cards are sent on Mother’s Day each year, I can only imagine how many Mother’s Day Instagram posts are published. And how many collective hours are spent coming up with the perfect caption. Mother’s Day is different for every business audience, and on an individual level it…
