Articles by Guest Author

If you work at a digital marketing agency, you’re familiar with the fast-paced work environment—your staff needs to work quickly and accurately, while managing both internal and external expectations. It’s not an easy task. Why is it so challenging? The answer is probably obvious. In addition to competing with other…

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The travel industry is growing fast, and it is one of the largest and most competitive in the world. Modern customers are more likely to spend money on traveling, and 34% of millennials plan to spend more than $5,000 on upcoming vacations, according to Business Insider. To stand out from…

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Churn rate, or rate of attrition, refers to the percentage of customers who stop using your products or services within a set period. This could be annually, quarterly, or monthly, but your churn rate gives you a clear idea of how many users are moving into your business vs how…

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According to research from The Drum, the compound annual growth rate of content marketing would climb by $217.3 billion from 2016 to 2021. Why are brands spending so much money on content marketing? [embedded content] The answer to this question is simple: Content marketing delivers enormous value that brands can’t…

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Let’s face it. For local businesses, fighting out well-known brands for residency on the first page of Google can be an uphill battle. So what is the most effective tactic to get there without spending an arm and a leg? Local search marketing. If you are diligent and take the…

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Considering the fact that 500 million people use Instagram daily, social media marketing is one of the most effective ways to expose your business to a huge audience. Most businesses know that, but few actually excel at using social media marketing the right way. You often see in social media…

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