Articles by Guest Author

Cross-functional collaboration allows us to assemble high-performance teams with the expertise necessary to deliver the best possible outcomes, whether that’s a new product, operational solution, better customer service, or increased revenue. But for all its benefits, cross-functional teams face many challenges that can hurt their progress toward team and company goals. That’s why…

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Google is serious about its ranking algorithm, updating it constantly to provide users with the best search experiences possible. This also means penalizing pages or sites that violate Google’s Webmaster Guidelines. You can incur a Google penalty by intentionally practicing black hat SEO, inadvertently through improper site maintenance, or simply…

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Google Search Console is a powerful tool that business owners, marketers, and SEO specialists can use to elevate their site’s digital presence and organic traffic. But despite its growing popularity, the Google Search Console interface isn’t exactly the most elevated or intuitive to use. Hence the increasing volume of queries for…

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To marketer ears, “readability” inevitably conjures that familiar WordPress plugin: Yoast SEO. If you’ve never had the pleasure of using it, this is a Yoast feature that—with the help of a mysterious algorithm—calculates the reading “difficulty” of a piece of writing. It then makes recommendations like decreasing sentence length, using…

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To marketer ears, “readability” inevitably conjures that familiar WordPress plugin: Yoast SEO. If you’ve never had the pleasure of using it, this is a Yoast feature that—with the help of a mysterious algorithm—calculates the reading “difficulty” of a piece of writing. It then makes recommendations like decreasing sentence length, using…

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Deciding whether to sell your small business is a complex process that impacts not just your professional life, but in all likelihood, your personal life as well. After all, you’ve devoted time, effort, and resources to build, grow, and promote your business. While we can’t offer one single list of…

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