Articles by Guest Author

Search engine optimization (SEO) is one of the most effective ways for attracting potential customers to your website. But here’s the thing—you need to use it in the right way. According to stats, there are an estimated 3.5B searches on Google each day. But while only 0.78% of Google searchers click…

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There’s no question that 2020 has been a big year for the transition towards an online work environment. As a result of COVID-19, business owners have been nudged towards the idea of having their employees collaborate through remote means. More and more companies are realizing that being in the same office…

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Customers are demanding more from brands in 2020 and beyond, looking for the companies they buy from to be engaged in their communities and active in the national dialogue. In 2019, Marstein reported that 70 percent of consumers want to know what brands are doing to address social and environmental…

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Businesses can engage their audiences effectively through Instagram—not only through regular feeds, but also through Stories which have become a powerful tool to advertise a brand to a large audience. Brands and business owners can significantly improve their performance on the market with Instagram Stories. Hence, measuring your success with Instagram Stories has become…

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When you search for link building tips, you usually get a long list of tired old techniques that everyone already knows. It’s easy to guess that you should Google “Keyword + Write For Us” or look at high-ranking sites in your target niche and scrape their backlinks. What you really…

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For most businesses, 2020 has been a challenging year. If the COVID-19 pandemic has negatively impacted your business and you’re feeling discouraged about hitting your year-end targets, I want to let you know that there’s still hope. The holiday season is coming in just a few weeks. As a time…

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