Articles by Guest Author

From a novice’s perspective, hashtags are just a bunch of meaningless words added to social media content like Twitter, Instagram, and LinkedIn. But the social media savvy know that there’s more to them—lots more. And not just on Twitter and Instagram, but on YouTube as well. Hashtags can improve your…

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Websites vary in style, format, and quality. But one thing they all have in common? Headers—that strip at the top that makes for easy navigation. Despite taking up minimal real estate, headers are the most heavily engaged-with element on a website.  Businesses looking to leave an impression will strive to…

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Did you know that 75% of people admit to judging a business’s credibility based on its website design? Or that 94% of a website visitor’s first impressions are design-related? Needless to say, an attractive and modern website should be a top priority for your business in 2022. And lucky for…

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It may feel like science fiction, but we now live in a world where it’s getting harder to tell the difference between human-generated and computer-generated content. This opens up a can of worms in the world of fake news, but in the marketing world, it’s great news. Not only are…

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Cross-functional collaboration allows us to assemble high-performance teams with the expertise necessary to deliver the best possible outcomes, whether that’s a new product, operational solution, better customer service, or increased revenue. But for all its benefits, cross-functional teams face many challenges that can hurt their progress toward team and company goals. That’s why…

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