From a novice’s perspective, hashtags are just a bunch of meaningless words added to social media content like Twitter, Instagram, and LinkedIn. But the social media savvy know that there’s more to them—lots more. And not just on Twitter and Instagram, but on YouTube as well. Hashtags can improve your…
Websites vary in style, format, and quality. But one thing they all have in common? Headers—that strip at the top that makes for easy navigation. Despite taking up minimal real estate, headers are the most heavily engaged-with element on a website. Businesses looking to leave an impression will strive to…
Not only have 25% of brick-and-mortar stores launched ecommerce sites since the pandemic started, but it’s predicted that 95% of all purchases will be via ecommerce by 2040. The bottom line? Ecommerce is here to stay, and businesses who want to stay afloat will need to stay on top of…
Did you know that 75% of people admit to judging a business’s credibility based on its website design? Or that 94% of a website visitor’s first impressions are design-related? Needless to say, an attractive and modern website should be a top priority for your business in 2022. And lucky for…
Many brands and content creators alike use Facebook as a key social media marketing platform. Distributing content and engaging with an audience on networks seems to be an easy task at first glance, but as your brand grows, it becomes more challenging to come up with new, creative post ideas…
It may feel like science fiction, but we now live in a world where it’s getting harder to tell the difference between human-generated and computer-generated content. This opens up a can of worms in the world of fake news, but in the marketing world, it’s great news. Not only are…
Product marketing is the process of bringing a product to market. Easy enough right? Well, no. People are picky, competition is fierce, and markets are saturated. Even the best of brands have to work at this. Exhibit A: Coca Cola’s New Coke New Coke wasn’t just a marketing fail, it…
“You can’t connect the dots looking forward; you can only connect them looking backward.” This quote from Steve Jobs is applicable to many scenarios in business—one of which being customer insights. Using historical data to collect customer insights is a must for any business that wants to attract and retain…
Ever since Instagram introduced Reels, the internet has been comparing them to TikTok—and quite brutally. And now that Reels ads are a thing, their rivalry is more palpable than ever. So which ads perform better: TikTok or Reels? Ad design platform Creatopy ran an experiment to let them battle it…
Cross-functional collaboration allows us to assemble high-performance teams with the expertise necessary to deliver the best possible outcomes, whether that’s a new product, operational solution, better customer service, or increased revenue. But for all its benefits, cross-functional teams face many challenges that can hurt their progress toward team and company goals. That’s why…
