If video isn’t already an important part of your content marketing strategy, odds are it’s about to be. Web content is taking a turn toward video whether SEOs and content marketers like it or not. Nearly 50% of marketers are adding YouTube and Facebook channels for video distribution in the…
The recent history of “mobile-first” algorithm updates is a busy one. Over the last several years, Google has made a deliberate effort to not only return more accurate search results for queries made on mobile devices, but also to prioritize rankings based on which websites perform best on mobile devices….
It’s that time of year again. Venture capitalists are taking to Twitter to share screenshots of the new IPOs they just missed in 2009. Just kidding, that’s all year. On a serious note: today, as we enter the holiday season, we look back on a year that was extremely difficult…
Did you know that 47% of users expect a page to load in 2 seconds or less? Page speed is crucial in today’s digital marketing world for a number of reasons. Users that can’t get to your site, or that get frustrated by the process of doing so, have a…
It’s no secret: content has long reigned king on the frontier of search engine optimization. To get organic traffic, you need web pages. Those pages need to rank for a diverse set of voluminous keywords. If you can solicit (or naturally earn) authoritative inbound links to those pages, all the…
Knowledge is power. Here at WordStream, we pride ourselves on being one of the most in-depth sources of digital marketing knowledge in town. Want to learn how to create impactful Facebook audiences? We have a blog for that. Want to learn how to write better PPC ad copy? We have…
Keeping track of Google’s algorithm updates is a full-time job—especially considering the fact that Google doesn’t always explain why frequent fluctuations in the SERP (Search Engine Results Page) occur. Mostly, these updates occur in the name of increasing relevance in the SERP. They benefit sites that produce quality, fresh, relevant…
If you’re a Google advertiser, you probably received an email from the search giant in your inbox yesterday afternoon. The message? Responsive display ads are replacing legacy display ads in your Google Display Network (GDN) campaigns. What does this change mean for display advertisers? Let’s dig in. What are responsive…
Happy week after vacation! Rouse yourself from that mudslide coma, pour on the aloe, and shake off the post-break malaise. You have a contest to win. We here at WordStream are passionate about helping advertisers do more with less. That means more output, less time. More conversions, less wasted spend….
Google Marketing Live was a smash this year—and it wasn’t just because Katy Perry was in the house. In addition to doubling down on last year’s themes of trust, transparency, privacy, and machine learning, Google also used its Ads Innovation Keynote to introduce a ton of exciting new product features and announcements….
