Check Your SERP Features This change brings our data in line with Google’s view that a featured snippet is a promoted organic result and also better aligns us with Google Search Console data. Hopefully, it also helps provide customers with more context about their featured snippets as organic entities. How does…
On January 13th, MozCast measured significant algorithm flux lasting about three days (the dotted line shows the 30-day average prior to the 13th, which is consistent with historical averages) … That same day, Google announced the release of a core update dubbed the January 2020 Core Update (in line with…
If you’ve been searching for a quick hack to write content for featured snippets, this isn’t the article for you. But if you’re looking for lasting results and a smart tactic to increase your chances of winning a snippet, you’re definitely in the right place. Borrowed from journalism, the inverted…
Posted by Dr-Pete On Monday, September 16, Google announced that they would be restricting review stars in SERPs to specific schemas and would stop displaying reviews that they deemed to be “self-serving.” It wasn’t clear at the time when this change would be happening, or if it had already happened….
They say history repeats itself. In the case of the great 301 vs 302 vs rel=canonical debate, it repeats itself about every three months. And in the case of this Whiteboard Friday, it repeats once every two years as we revisit a still-relevant topic in SEO and re-release an episode…
On June 6th, on the heels of a core update, Google announced that a site diversity update was also rolling out. This update offered a unique opportunity, because site diversity is something we can directly measure. Did Google deliver on their promise, or was this announcement mostly a PR play? There are…
One of the many bits of news from Google I/O 2019 was that Google would soon start displaying podcasts in search results. “Soon” turned out to be very soon, as we’re already seeing these results surface. Here’s one from a search for our own podcast, MozPod: While the feature itself…
In 2018, Google reported an incredible 3,234 improvements to search. That’s more than 8 times the number of updates they reported in 2009 — less than a decade ago — and an average of almost 9 per day. How have algorithm updates evolved over the past decade, and how can we…
The Brief Version: Don’t obsess over Domain Authority (DA) for the own sake. Domain Authority stands out at comparing your overall authority (your aggregate link equity, for the most part) to other sites and determining where you are able to compete. Attract real links that drive traffic, and you’ll…
On Friday, April five, after many website owners and SEOs reported pages falling out of search positions, Google confirmed an insect that was causing pages to be deindexed: MozCast demonstrated a multi-day increase in temps, including a 105° spike upon April 6. While deindexing would certainly naturally cause…
