Articles by Dan Shewan

Ever found yourself informing someone about some good news you got, just for the other person to completely ignore what you mentioned and start talking about themselves? That’ s a little what wait marketing is like. Picture via Japanese Olympic Committee Today we’ lmost all be taking a look at…

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Ask any content material marketer what their greatest dread is, and they’ ll possibly say something stupid and apparent like heights or spiders or even clowns (or some kind of unholy, nightmarish spider-clown slowly descending the Burj Khalifa). What we should panic of is running out of things to write…

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