In a world that’s increasingly dominated by video, getting more views on YouTube should be near (if not at) the top of every content marketer’s to-do list. Before you say it, allow me to address the elephant in the room: YouTube views don’t keep the lights on. If you’re hesitant…
Even before the spread of the novel coronavirus, live streaming had become a popular form of online content. Between celebrities going live on Instagram to answer questions from fans and media personalities using Twitch to stream themselves playing video games, it’s been clear for some time now that live content…
Let’s cut to the chase: Nowadays, a stellar Instagram bio is practically mandatory. Your Instagram bio is the digital equivalent of that storefront. Everyone who visits your profile is a potential customer. If your Instagram bio is a snoozer—or worse: cringeworthy—you run the risk of throwing revenue out the window….
We’re living in uncertain, life-altering times. As social distancing measures become more restrictive in order to slow the spread of the coronavirus (COVID-19), brick-and-mortar retailers are suffering from reduced demand or forced to close entirely. Simultaneously, consumers are relying more and more on ecommerce to purchase the goods they need…
We all need some creative inspiration now and then—and it’s nothing to be ashamed of. When Julian Casablancas, legendary frontman of the Strokes, was asked about the similarities between the band’s hit single “Last Nite” and Tom Petty’s “American Girl,” he issued a terse response: “Yeah, we ripped it off….
You’re an in-house marketer on a mission to convince your manager that video content is the way to go. Or maybe you work at an agency and you’re trying to show a stubborn client that there’s a big, beautiful world beyond the Facebook news feed. Or maybe you’re just curious…
You own a small auto shop in Worcester, MA. Things are going well, but you can’t shake the feeling that you could be growing faster. Referral marketing isn’t bringing you as much business as it used to, and you don’t have the time or the resources to run a commercial…
Wisely, you’ve taken the dive into video marketing. Whether you’re using video to create educational content or product-focused advertisements, you’ve made the right decision. It is, after all, the year 2020; any digital marketing strategy that lacks video is incomplete. Now that you’re in the game, it’s time for the…
Last August, we broke down the 11 best competitive ads we’ve ever seen on Google. Although bidding on your competitors’ brand names is an effective strategy in and of itself, it’s just one iteration of broader marketing approach known as comparative advertising. Basically, comparative advertising encompasses any and all marketing…
Christmas is just days away, my friends. The time for exchanging presents, catching up with loved ones, and marinating ham in eggnog is almost upon us. Needless to say, the temptation to turn on the Hallmark channel and zone out for hours on end is approaching its peak level. Alas,…
