Articles by Ceillie Clark-Keane

It can be hard to know where to start when you’re creating or reworking a marketing strategy for a small business—or any business, really. With so many kinds of marketing collateral, it can get overwhelming quickly. So today, we’re breaking down the types of marketing collateral that every business needs…

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If we read every piece of content put in front of us each day, we’d get nothing else done. Instead, we skim. This is what makes writing a good headline critical to getting clicks, but also hard to do. That’s why today we’re going through 88 headline examples to help…

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First impressions matter—especially for businesses. That’s why you double-check your subject lines more than your email. It’s why you put so much thought into your search ads. And that’s why you need to make sure you have a catchy slogan that engages your audiences and introduces your brand. In this…

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It’s wild to think that the first email was sent 40 years ago, and even if we’ve moved on to texting and social media, we still haven’t replaced this mode of communication. Email marketing is still a dependable marketing channel for so many businesses looking for meaningful results—whether that’s building…

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