Articles by Brad Smith

The end is near. The end of 2019, that is. As we wrap up the final quarter of the year, many businesses and marketers are looking forward to what next year will bring in the advertising world. Will there be another Google update that impacts your ads? Will SEO finally…

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Online advertising is expensive. And spend keeps going up—in the next couple years, digital ad spend will hit the $500 billion mark. Image source The reason is simple: Everybody’s doing it. So, to outperform your competitors, you need to keep optimizing your campaigns to make sure you’re making the most…

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Remarketing is an incredibly powerful tool to add to your sales funnel. A single campaign can lead to an increase in conversion rate by up to 161%. But the best results don’t come from just any remarketing ads—they come from off-the-charts impressive remarketing ad campaigns. In this guide, we’ve rounded…

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Pop-up advertising gets a bad rap: It’s annoying. It’s invasive. It’s distracting. But pop-ups don’t have to be annoying or invasive or distracting—in fact, pop-up advertising works way better when your pop-ups are appealing to your website visitors and enhance their experience. Today we’re going to look at seven surprisingly…

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Local businesses are up against it. With Amazon dominating ecommerce and Walmart dominating brick-and-mortar, many local businesses are struggling to compete. Let’s face it: These aisles aren’t going anywhere. Effective local lead generation strategies can help you do so.  While other digital marketing strategies put you in touch with the…

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Running ads can be expensive, and there are so many factors to consider. Are you targeting the right audience? And running the ad effectively? And is this the right advertising campaign for your business? It’s even harder for small businesses that have to compete against larger companies with bigger budgets….

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Display ads serve only one purpose: to get eyeballs. That’s it. A blunt instrument, if you will. Because people don’t buy the minute after seeing your ad. It’s more like a month later. After three or five or seven messages hit them over the head. (Gently.) But that process all…

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Facebook guide ads seem awesome in theory. Yet look tricky in practice. It often appears easier to simply stick with the same old landing-page-based campaigns. Why deviate from the tradition when the norm works just fine? Because it doesn’ to always work, that’ s why. Long, complex product sales sequences…

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