Articles by Brad Smith

Display ads are quite the worthwhile investment for a business. They yield widespread and targeted exposure across the web; they help consumers  get familiar with and more easily recognize your brand, and retargeting with display ads have a high ROI.  But, display ad click-through rates (CTRs) are, on average, a fraction of…

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Webinars are an effective and important part of any B2B business’ marketing strategy: Approximately 20-40% of attendees are qualified leads and 2-5% will likely convert. But effective webinars can take weeks of planning and coordination and can be overwhelming to execute. Webinar hosting platforms can assist in the production of…

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The average conversion rate for ecommerce sites is 2.63% Let that sink in. 97.37% of your site’s visitors are just shopping around. And, given the cost of acquiring traffic these days, that is one ugly average. But you don’t have to settle for average. Understanding the customer’s journey can help…

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Even before COVID-19 drastically changed how we connected, virtual events were on the rise. Companies and brands may have different reasons to host a virtual event, but there are two overarching benefits: Virtual events take less of a budget to host. Virtual events are more accessible. Involving more people and…

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