Display ads are quite the worthwhile investment for a business. They yield widespread and targeted exposure across the web; they help consumers get familiar with and more easily recognize your brand, and retargeting with display ads have a high ROI. But, display ad click-through rates (CTRs) are, on average, a fraction of…
Webinars are an effective and important part of any B2B business’ marketing strategy: Approximately 20-40% of attendees are qualified leads and 2-5% will likely convert. But effective webinars can take weeks of planning and coordination and can be overwhelming to execute. Webinar hosting platforms can assist in the production of…
The sign of a good marketer is not wasting any digital real estate. From your homepage to your 404 page, every part of your website should be doing something to help engage your customer. The same rule applies to creating a coming soon landing page. These landing pages can announce…
The average person will watch 84 minutes of online video every day this year. Every day. With users consuming that much video, your marketing needs to stand out. That’s why personalized video marketing is key. After all, 91% of consumers are more likely to shop with brands that recognize them…
The average conversion rate for ecommerce sites is 2.63% Let that sink in. 97.37% of your site’s visitors are just shopping around. And, given the cost of acquiring traffic these days, that is one ugly average. But you don’t have to settle for average. Understanding the customer’s journey can help…
Even before COVID-19 drastically changed how we connected, virtual events were on the rise. Companies and brands may have different reasons to host a virtual event, but there are two overarching benefits: Virtual events take less of a budget to host. Virtual events are more accessible. Involving more people and…
Most of us want to know what our goal is before we start a project. But when it comes to business, too many marketers fly by the seat of their pants—and that’s a huge mistake. Why? Because marketers who create a clear, documented strategy are 313% more likely to be…
Over 86% of marketers in the U.S. advertise on Facebook, and it’s easy to see why. 74% of Facebook users visit the site at least once a day, and more than half of them visit it multiple times a day. So the question isn’t if you should run ads on…
In the world of marketing, a webinar can be one of the most powerful tools in your arsenal. There’s a simple reason for that. Webinars allow you to connect directly with your audience, establishing your credibility in the field and associating your business with that topic in the minds of…
Does creating a website feel like a daunting task? Are you putting off building a website for your business, non-profit, or portfolio because it just seems like too much work? If learning to code, sourcing photographs, and figuring out how to create forms sounds overwhelming, I’ve got great news. You…
