Articles by Akvile DeFazio

Instagram recently celebrated double digits at the tail end of 2020 by turning 10. The visually stimulating and engaging platform may have been around for some time now, but it’s still far from maturity as it continues to evolve in new ways for businesses to expand their organic efforts into…

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Historically, the only option available for diriving calls directly from Facebook Ads was through Reach campaigns, which worked. However, their primary objective did not necessarily focus on driving more calls. But as of recently, Facebook quietly launched a click-to-call ad option within Website Traffic campaigns, which now allows advertisers to…

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