Articles by Akvile DeFazio

Everyone talks about video content for advertising, but they don’t always do it. Why is that? Could it be the misconceived notion that it’s always expensive because you need to purchase high-end equipment, hire videographers, or rent a studio? I think so. Not necessary with Facebook Slideshow Ads. While those…

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Why Instagram ecommerce for small businesses like yours? Well, for one, the continuously (and quickly) growing channel has over 1 billion global users and counting, and over 500 million of those users use Instagram Stories daily, so don’t be shy when it comes to creating video content. In addition, did…

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Looking for new ways to drive more conversions for your business? Of course—always! Keeping an eye out for new ways to drive conversions, probably. To market effectively, it’s important to ease into relationships and build them over time, and sales funnels can help us do this. In this guide, I’m…

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Are you planning an upcoming event? Online? Offline? Or maybe even a combination of both? If you, your team, or your clients are working on promoting an event, you want your efforts to be worthwhile. You need to drive awareness and attendance, to bring in leads and revenue, and to…

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