Instagram recently celebrated double digits at the tail end of 2020 by turning 10. The visually stimulating and engaging platform may have been around for some time now, but it’s still far from maturity as it continues to evolve in new ways for businesses to expand their organic efforts into…
While Facebook and Instagram advertising work using the same Ads Manager, their respective advertising costs vary. With Facebook being around longer, having more data, and more ad placements compared to its younger adopted sibling platform, we do find that more often than not, Instagram is slightly more expensive than Facebook…
It’s no secret that advertising on social media platforms can be fruitful for businesses of all varieties. Advertising on social media platforms is important as there is more real value beyond what we can get organically these days. From expanding your reach and visibility to driving the bottom line, this…
While 2020 certainly threw us for a loop, and we don’t have a crystal ball on hand to predict exactly what will transpire in 2021, there has been a noticeable shift in frequent topics of discussion at our agency and among industry peers. Many of us are beginning to see…
With 2020 bringing us into uncharted territory as far as the economy goes, consumer behaviors and their buying habits have significantly shifted since the emergence of COVID-19. In August, eMarketer reported that they expect total retail sales to decilne by about 11% this year in the United States due to social…
Historically, the only option available for diriving calls directly from Facebook Ads was through Reach campaigns, which worked. However, their primary objective did not necessarily focus on driving more calls. But as of recently, Facebook quietly launched a click-to-call ad option within Website Traffic campaigns, which now allows advertisers to…
With the onset of the pandemic, small businesses have been severely impacted across the globe. Shelter-in-place policies have put many at risk of permanently closing their doors, if they haven’t already done so. In Facebook’s most recent Global State of Small Business Report, about 25% of the 30,000 small businesses…
Creating video content may be more time consuming than static imagery, but when it comes to your social media advertising, the benefits are worth it. After all, wouldn’t we all want to boost awareness, engagement, traffic, and conversions as a result? Video content creates faster and stronger connections between brands…
Whether you are a novice advertiser on Instagram or a seasoned veteran, it’s always good to go over the basic best practices—especially in an industry like online advertising, where the platforms and the ad options keep changing. Instagram specifically continues to rapidly grow. The platform saw a 5.4% increase in…
Lots of businesses are impacted by the weather, and even more can benefit from factoring weather into their Facebook advertising strategy. Some of our social media advertising clients on our agency roster seeing an uptick in sales during certain types of weather or during select seasons, so we looked into seeing…
