It is relatively safe to say that many advertisers don’t give much thought to Facebook (Meta) ads bidding strategies. However, there is much more to the platform than the “set it and forget it” attitude that the majority of novice marketers carry. I’ve stated before that putting all your trust…
Are you struggling to amplify your business and increase its visibility to attract more customers? You may be missing out on one essential ingredient that could change the game for you: partner marketing. The right partnerships can help you increase brand awareness, reach untapped markets, and open up new revenue…
I’ve got good news, bad news, and great news. The good news: Google Ads yields an average ROI of $2 for every $1 spent. Not surprising since 89% of buying journeys begin with a search engine and that for commercial intent queries, 64.6% of the clicks go to paid ads….
Ah, November. Summer is long gone, it feels like fall has only just begun, and yet winter and holiday vibes are starting to trickle in—sort of like the guests that arrive before your party starts and you’re not quite ready. Except it’s not a party, it’s your business and you’re…
SEO is multidisciplinary, meaning working on other areas of our digital marketing strategy can have ancillary benefits to our web pages’ performance in the SERPs. This includes your social media strategy and the effort to improve the social signals of our web pages. The connection between social signals and SEO…
When it comes to Google Ads audience targeting, there are a number of different audiences you can use. They can be bucketed into three main types: Google’s audience segments, “your data” segments, and “custom” segments. Custom segments are what I want to dive into today, because in my opinion, they’re…
Halloween is a time for human creativity. We build lawn dummies out of leaves and clothes, we convert cardboard boxes into vending machines, we turn our dogs into mops… Then we sit down to write a simple Halloween greeting to our customers or employees, and for the life of us,…
Google Business Profile is both a free tool and a suite of interfaces that encompasses a dashboard, in-SERP editing, local business profiles, and a volunteer-driven support forum with this branding. Google Business Profiles and the associated Google Maps make up the core of Google’s free local search marketing options for…
💀 Don’t ask for whom the bell tools, keyword match types…it tolls for thee. 🪦 Okay so that may be a little dramatic, but with Halloween right around the corner, it felt right. Keyword match types are still here and kicking. …for now… Why “for now”? Because just yesterday, some…
Considering that most people need to engage with a brand around 7 times before becoming a customer, it’s important that your content gets in front of them as often as possible. But if you’ve got a website filled with SEO-optimized content and it’s not getting the traffic it deserves, there’s…
