October 2022

Are you struggling to amplify your business and increase its visibility to attract more customers? You may be missing out on one essential ingredient that could change the game for you: partner marketing. The right partnerships can help you increase brand awareness, reach untapped markets, and open up new revenue…

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SEO is multidisciplinary, meaning working on other areas of our digital marketing strategy can have ancillary benefits to our web pages’ performance in the SERPs. This includes your social media strategy and the effort to improve the social signals of our web pages. The connection between social signals and SEO…

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When it comes to Google Ads audience targeting, there are a number of different audiences you can use. They can be bucketed into three main types: Google’s audience segments, “your data” segments, and “custom” segments. Custom segments are what I want to dive into today, because in my opinion, they’re…

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💀 Don’t ask for whom the bell tools, keyword match types…it tolls for thee. 🪦 Okay so that may be a little dramatic, but with Halloween right around the corner, it felt right. Keyword match types are still here and kicking. …for now… Why “for now”? Because just yesterday, some…

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Considering that most people need to engage with a brand around 7 times before becoming a customer, it’s important that your content gets in front of them as often as possible. But if you’ve got a website filled with SEO-optimized content and it’s not getting the traffic it deserves, there’s…

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