Facebook is a viable ad network for most advertisers, supporting ecommerce and lead gen businesses alike and helping both B2B and B2C own their customer journey. But between increasing pressure from privacy compliance and updates forcing more conversion modeling, the targeting options from the early days just aren’t there anymore….
So you’ve got your Google Ads campaign up and running, and your ads and keywords are starting to generate an impressive number of clicks. Great! But unless you’ve got conversion tracking installed, you won’t be able to see how many of those clicks are actually resulting in sales. So how…
I’m overdue for a dentist appointment. Worse, I need to find a new dentist. Long story short: I’ve spent a lot of time looking through dentist websites over the last two weeks, and truth be told, I’d be lying if I denied being one of the 94% of people whose…
They say a relaxed mind is a creative mind, but it’s hard to stay relaxed when you’re running a business—let alone in September when everyone’s switching gears. Lucky for you though, there’s a slew of events and themes in September that you can use for easy and creative marketing. And…
In the world of online advertising, display and social ads are the glamourous ones. They provide ample room for creativity with your copy and imagery, you can mix and match branding elements, and each ad has its own personality. With search ads? Not so much. There are no images to…
Remember when you were a kid and bowling was fun? That’s because you had the bumper lanes. All you had to do was pitch the ball down the lane and watch. The ball was pretty much guaranteed to hit at least one pin; it was just a matter of which…
Next time you think you’ve had a long work week, I invite you to flash back to the late 1800s, when the average American worked 12-hour days and 7-day weeks in super-harsh conditions. Chart source Thanks to the labor movement, Labor Day became a national holiday in 1894 and it’s…
Content is a must have for any business marketing strategy. It serves to educate your audience on your products and services, distinguish your brand voice, and even more importantly, get your audience into your funnel in the first place. In fact, according to Marketo, lead generation is the top goal…
Is 30 seconds a long time? Depends on the situation. If you’re being asked to sprint as hard as you can for 30 seconds, or skip rope on rollerskates for 30 seconds… …this can feel like an eternity. But if you’re given 30 seconds to pitch your business—something you have…
Where’s the first place people go when they need an answer, idea, product, or service? Not to the Yellow Pages. Not into town. Not even to family and friends at this point. They go to the Goog. And most of them do not go past the first page of results….
