There are several key monthly awareness themes in August, from eye health to family fun, but there is one that you won’t want to miss: Black Business Month. Started in 2004 by historian John William Templeton and engineer Frederick E. Jordan Sr., this month is dedicated to shining a light…
📊 Fact: Businesses that blog get 55% more website visitors than businesses that don’t. 👆🏾 Fair point: If you blog consistently. 🧚🏽♂️ Fiction: Blogging consistently is easy. The benefits of blogging often take months to see, and while the benefits compound themselves, this is dependent on whether you can keep…
According to Sprout Social’s survey, 85% of companies rely on social data as a primary source of business insights. And with almost 4.6 million people on social media networks, they are a crucial part of your growth strategy. It’s no longer news that there’s fierce brand competition — in every…
Whether it’s a sprinkle of sugar or salt atop a warm meal, a splash of color on your accent wall, or a bonus gift with a purchase, everyone loves a little something extra. Turns out, Google gives advertisers a little something extra too: ad extensions. Ad extensions provide the additional…
For any ecommerce business, improving ROI and ROAS are among their many goals, and there are a number of ways to do this. If you’re running Google Shopping campaigns, you can prioritize your campaign structure. If you’re only using search ads, you can expand to social or display. And of…
One of the best ways to increase your profitability? A/B split testing. Google Ads has a feature called the Experiments where you can create custom experiments for your campaigns and compare how your test group performs against your original campaigns (control group) over time. Only problem is, this is only…
Is your click-through rate good, or good enough? This is a really common question, but unfortunately the answer to “What is a good click-through rate” will vary depending on a number of factors, including your industry and keywords. Additionally, in many situations your CTR is not nearly as important as…
Inspirational Instagram posts say August is the Sunday of summer (cursive font over a summerscape photo). Someecards says August is a whole month of Sunday nights. We say August is 30 days of opportunities for creative marketing. And we have over 60 creative August marketing ideas to prove it—for blog posts,…
Social media is one of the pillar channels in digital marketing, but what makes it different from the other pillars, like search engines and email, is that it has so many platforms within it. And not in the Bing vs Google kind of way. Each platform has massive audiences that…
Different business websites have different goals depending on their core offering, business model, and industry. But website visitors, well we apparently have one goal—to judge them, and mercilessly. 75% of people admit to judging a business’s credibility based on its website design. Emphasis on the admit because in my opinion,…
