When you search for how to get backlinks, you usually get a long list of tired old techniques that everyone already knows. It’s easy to guess that you should Google “Keyword + Write For Us” or look at high-ranking sites in your target niche and scrape their backlinks. What you…
All ad networks represent potential value for brands. Where they can fall short is if they are asked to do a job they’re not predisposed to do or behave the way other ad networks behave. Understanding the rules of engagement for each ad network can help you to assign them…
The 4th of July is a time for togetherness and celebration. Well, maybe not for everyone. For the humans in your audience, this is a good time to send them a little message to let them know you’re thinking of them. So in this post, you’ll find 15 copy and…
Back in 1958, as Alaska and Hawaii neared statehood, a high school history teacher in Ohio gave his class an assignment to redesign the American flag. Then-16-year-old Robert Heft got a B-. He then sent his cloth design to the White House, which Eisenhower chose. Needless to say, Heft’s grade…
The time has come. Google Analytics 4 (GA4) is here and ready for action. Actually, GA4 is here and ready for takeover. As you may have heard, the current Google Analytics platform, Universal Analytics (UA), will no longer collect data as of July 2023. At that time, your only option…
Unless you went to clown college (props to you if you did), you probably struggle to pull off the classic “juggling act” of marketing your business as much as possible. Marketing your business can sometimes feel like this. However, it doesn’t always have to feel like you’re performing tricks to…
When you hear the term “emotional ads,” chances are you’re thinking of the cry-and-buy ads like Subaru’s tear jerkers or the SPCA + Sarah McLaughlin ads. Case in point. Now these ads are powerful, yes, but you don’t have to move your customers to tears to have an effective emotional…
It’s no secret that social media is a powerful tool. What may be less well known, however, is how to use it to your advantage by growing your following and creating high-quality content. In this article, I’ll explore 10 tips for getting more likes on TikTok. I’ll start with the…
Are you ready to advertise on Google? In this post, we’re going to show you how to set up a Google Ads account, share some considerations to make beforehand, and equip you with resources to set up your first campaign. Table of contents Considerations before creating an account How to…
July: It’s the seventh month of the year (fifth in the Roman calendar), rhymes with reply, should rhyme with truly, has a whopping 31 days—all great marketing opps for your business! Just joshin. That’d be sad. But July is filled with many opportunities for creative marketing—it’s National Anti-Boredom Month, Independent…
