If you’re trying to please everyone, you’re pleasing no one. Right? It’s also true for your marketing: If you’re trying to reach everyone, you’re going to reach no one. People might see your ad or take a look at your website. But your ad and your message won’t resonate with…
Optimizing your Google ads involves lots of things: ad copy, targeting, scheduling, and more. But what a lot of beginner advertisers don’t realize is that their ability to do all of that—and to do it efficiently—is impacted by how their account is structured in the first place. And with all…
They say the squeaky wheel gets the grease. But the squeaky wheel can also be annoying and cause one to toss out the entire cart. Translation: how you word your follow-up emails matters. So in this post, I’m going to show you how to write a follow-up email for just…
Google’s mission statement. What do you think it says? Google employs a complex algorithm to analyze and index information so that it’s universally attainable and advantageous? Nope. Our company mission is to organize the world’s information and make it universally accessible and useful. This, my friends, is conversational copywriting. And…
Too many site owners forgo internal linking on their websites in order to prioritize other areas of on-page optimization. But did you know those tiny internal links have the power to improve the keyword ranking positions of your web pages? Internal link building alone can have a major impact on…
Thoughts… There are 2.93 billion Facebook users out there. That’s double the population of China. We spend an average of 33 minutes on Facebook per day. That’s double the time you could spend to save 15% or more on your car insurance. But I digress. Between its widespread usage, versatility,…
