April 2022

Websites vary in style, format, and quality. But one thing they all have in common? Headers—that strip at the top that makes for easy navigation. Despite taking up minimal real estate, headers are the most heavily engaged-with element on a website.  Businesses looking to leave an impression will strive to…

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Confession: I feel a little guilty writing this post. Why? Because the original creator of Mother’s Day, Anna Jarvis, became disgusted with the holiday for its becoming so commercialized—yes even back in 1920—that she dedicated much of her life legally campaigning against the holiday. And here I am, writing a…

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M-A-Y. These three letters, when strung together in that order, represent many things: A lovely first or last name. Who it’s gonna be, according to N’Sync. An expression of possibility or permission. A month bursting with creative and compassionate marketing opportunities That’s right. I’m not just talking Mother’s Day or…

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Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you more customers. What often comes after that? More traffic to their site. In fact, 61% of marketers say their biggest challenge is generating traffic and leads. There are many ways you can…

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