March 2022

A wise person once said, “We’re all in the same room—the room for improvement.” That couldn’t be more accurate when it comes to websites. But while we should always be brainstorming ways to improve their performance, it’s not always easy to spot problem areas or opportunity gaps on our own….

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Fact: Email marketing returns $40 for every $1 spent. It’s no wonder it’s one of the top marketing channels in terms of ROI. But whether you’re prospecting, onboarding new users, saying thanks, or making a big announcement, staring at your cursor in a blank email is where all too many…

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So, the problem is not that there is a lack of innovative businesses out there that are the best in their class—but they lose their cred when they describe themselves as such. And I’m not saying the words “improve” and “effective” are wrong (I use them all the time)…they’re just,…

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“People ask me, ‘What do you think of Michelin?’… I don’t cook for guides. I cook for customers.” –Gordon Ramsay World-renowned chef Gordon Ramsay cooks for his customers, and so should you. Well, cook up Google Ads, that is! Whether your chef skills are rusty or you’ve never cooked before,…

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A whopping 376 billion emails are sent every day. And yet sadly, a large percentage of them go unopened. Good, helpful emails that never even got a chance… …Unless you have an awesome subject line. These 40-character tidbits are the MVPs of email marketing—even more important than the email body….

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