January 2022

Google search result pages are becoming more diverse and even interactive, which makes any clickthrough study out there much less reliable, because no two sets of search results are the same. But how much control do writers and content creators have over how their content is represented in search? As…

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“Everywhere!” is going to be the ebullient byword for approaching a brand new year of local search marketing with gusto. In 2022, the opportunity is there for local businesses to be everywhere customers are looking at a time when they are particularly open to change, whether that’s exploring new companies,…

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