It feels like just yesterday we were discussing issues like how to dispute Google Ad disapprovals or the new restrictions for Housing, Employment, and Credit policies. And on July 20, 2021, we learned that come September, there’s going to be yet another twist in the plot of advertiser versus Google Ads policies,…
One of the best things about digital marketing (over traditional offline marketing) is that you can measure nearly every part of your strategy. Free tools like Google Analytics provide comprehensive information on how your website’s performing, so you’re never uninformed about whether your SEO efforts are bringing in the right…
What is on-page SEO? On-page SEO is when you blend the art of writing with the science of SEO to rank individual pages for specific keywords. On-page SEO includes everything from meta tags, content format, and keyword optimization to get your content found by search engines and move your audience…
iOS 14 has certainly lived up to the headache that it was predicted to be for several months. Between domain verification and aggregated event management, your average Facebook advertiser will certainly feel lost in the new iteration of the advertising platform. I’ve even seen experienced marketers scratching their heads as…
Many marketers approach Search Engine Result Page (SERP) features from the wrong angle. Instead of asking what you can do to rank for SERP features, ask what SERP features can do to inform your content strategy. By flipping this thought process, you can build a successful content strategy that speaks…
Relying on search keywords to bring in all your paid traffic just doesn’t cut it anymore. Luckily, Google is making advancements in audience targeting in light of the future changes to third-party cookie data. The latest advancement as of July 2021 is optimized targeting. This is a branched-off targeting option automatically applied to…
With more than 3 billion monthly searches, YouTube is not just a popular social networking platform, but the second largest search engine on the Internet. Five hundred hours of video footage was uploaded to YouTube every single minute in 2019 — and that figure has likely grown since. YouTube has…
Image extensions are one of the most recent types of ad extensions we can use on the Google Ads platform. Unlike most other ad extensions, these don’t rely solely on text to expand your coverage on the SERPs. With Image Extensions, you can use a number of images to accompany your…
There are so many ways to improve SEO, not least of which is link building. But do you feel like the quality of results from your link building strategy has started dwindling? If your answer is “yes”, you’re not alone. Link building has taken off in the content marketing world,…
Thanks to Apple’s iOS 14 updates, Facebook advertisers who use events for conversion optimization now have to use the new Aggregated Event Measurement. And the kicker is that you’re now limited to only eight events per domain. Going from unlimited to only eight events really shakes things up, because conversion…
