While we like to think we make decisions based on rationale and logic, the truth is that they are largely, if not entirely, emotion-based. We are wired to respond to external stimuli with emotions first (the limbic system, in the center of the brain), followed only then by logic (the outer…
Have you noticed that we’re all playing one large marketing industry game of Concentration these days, in which we’re matching everything we do to intent? Google is playing it, SEOs are playing it, local SEOs are playing it… Why? Because Google wants its SERPs (and we want our SERPs) to…
