January 2021

Posted by Tom.Capper Way back in 2015, I published an article giving away a free, simple, forecasting tool, and talking through use cases for forecasting in SEO. It was a quick, effective way to see if a change to your site traffic is some kind of seasonality you can ignore,…

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Posted by amandamilligan If you need to get backlinks and generate brand awareness for clients, a great way to start is by creating original research and then pitching that research to writers. But the promotion of your work is probably the trickiest part, and a lot of it comes down…

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Posted by Imogen_Davies At Google’s Search On event in October last year, Prabhakar Raghavan explained that 15% of daily queries are ones that have never been searched before. If we take the latest figures from Internet Live Stats, which state 3.5 billion queries are searched every day, that means that…

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Posted by CassandraLeeanne Backlinks continue to be especially valuable for SEO, acting as a signal to search engines that vouches for both the value of your content and the worthiness of your website. In measuring the success of your backlink efforts and informing your future SEO priorities, the data matters….

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If you’re like most business owners, you’re constantly looking for ways to engage your existing and potential customers. Valentine’s Day is the perfect holiday to reach out to your customers, even if your business isn’t directly related to the industries that usually benefit from this holiday. We’ve come up with…

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Posted by CitationLabs Garrett French — founder of Citation Labs and all around link building expert — takes you on a comprehensive walkthrough of guest posting on sites supported by sales. Why is this a good strategy? How do your posts benefit these websites? How do you start and what…

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Email marketing has long become its own separate branch of marketing. With email being used for decades, it’s really difficult to stand out in the recipient’s inbox. For this reason, companies utilize every means to get noticed. And those who succeed make email among the most influential B2B marketing channels. There are…

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