September 2020

Display ads are quite the worthwhile investment for a business. They yield widespread and targeted exposure across the web; they help consumers  get familiar with and more easily recognize your brand, and retargeting with display ads have a high ROI.  But, display ad click-through rates (CTRs) are, on average, a fraction of…

Read More

Posted by rjonesx. One of the most difficult decisions to make in any field is to consciously choose to miss a deadline. Over the last several months, a team of some of the brightest engineers, data scientists, project managers, editors, and marketers have worked towards a release date of the…

Read More

Posted by MiriamEllis  Image credit: DoSchu “No place like home for the holidays.” This will be the refrain for the majority of your customers as we reach 2020’s peak shopping season. I can’t think of another year in which it’s been more important for local businesses to plan and…

Read More

Every year, WordStream puts out a State of the Agency report on what makes digital marketing firms tick. The findings help agencies and marketers orient themselves to the bigger picture and identify where and how they can improve. Similarly, Promethean Research has conducted a recent survey for digital agencies with regard to COVID-19. Rather than focusing…

Read More

Posted by BritneyMuller Machine learning — a branch of artificial intelligence that studies the automatic improvement of computer algorithms — might seem far outside the scope of your SEO work. MozCon speaker (and all-around SEO genius) Britney Muller is here with a special edition of Whiteboard Friday to tell you why that’s…

Read More

Anyone who’s worked in search marketing has had a moment when they feel like they’ve really nailed the perfect ad for their product or service. Witty headline? Check! Compelling call to action? Check! Keyword/ad text pairing on point? Check! As the data sets in, we’re of course sometimes right and…

Read More