Display ads are quite the worthwhile investment for a business. They yield widespread and targeted exposure across the web; they help consumers get familiar with and more easily recognize your brand, and retargeting with display ads have a high ROI. But, display ad click-through rates (CTRs) are, on average, a fraction of…
Posted by rjonesx. One of the most difficult decisions to make in any field is to consciously choose to miss a deadline. Over the last several months, a team of some of the brightest engineers, data scientists, project managers, editors, and marketers have worked towards a release date of the…
Video killed the radio star, and now it’s on to its newest target: traditional internet content. In fact, by the end of 2020, more than 80% of all consumer web traffic will be video. Fittingly, B2B companies have begun ramping up their video marketing initiatives: 71% of B2B marketers now…
Posted by MiriamEllis Image credit: DoSchu “No place like home for the holidays.” This will be the refrain for the majority of your customers as we reach 2020’s peak shopping season. I can’t think of another year in which it’s been more important for local businesses to plan and…
Every year, WordStream puts out a State of the Agency report on what makes digital marketing firms tick. The findings help agencies and marketers orient themselves to the bigger picture and identify where and how they can improve. Similarly, Promethean Research has conducted a recent survey for digital agencies with regard to COVID-19. Rather than focusing…
Posted by SamuelMangialavori Content, content, and more content! That’s what SEO is all about nowadays, right? Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis…
Posted by BritneyMuller Machine learning — a branch of artificial intelligence that studies the automatic improvement of computer algorithms — might seem far outside the scope of your SEO work. MozCon speaker (and all-around SEO genius) Britney Muller is here with a special edition of Whiteboard Friday to tell you why that’s…
Businesses are already feeling the effects of the ongoing Coronavirus pandemic, and when coupled with something as serious as a recession, it’s natural to get overwhelmed. In the face of a recession, businesses immediately look to cut costs. Image Source: GOBankingRates In particular, our first instinct is to start questioning the worth…
Google dynamic display ads (not to be confused with Dynamic Search Ads) are a valuable way to showcase previously viewed products or services to users who have already visited your website or app. The setup of dynamic remarketing in Google Ads is pretty easy, but this feature is available only for…
Anyone who’s worked in search marketing has had a moment when they feel like they’ve really nailed the perfect ad for their product or service. Witty headline? Check! Compelling call to action? Check! Keyword/ad text pairing on point? Check! As the data sets in, we’re of course sometimes right and…
