June 2020

Posted by Portent This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in…

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Your free Google business listing (known as your Business Profile) can do more than you think. When properly optimized, it showcases your best features and makes it easy for consumers to discover, learn about, and contact your business. But in order to properly optimize your Business Profile, you need access…

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Last May, Google made big waves at their annual Google Marketing Live event and announced tons of planned new features and tools to help advertisers find customers online. Among these announcements was a new ad type called Discovery ads, designed to help advertisers get their products discovered by potential audiences…

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In an effort to gain more visibility on Google, many businesses create a Google business listing (known officially as a Business Profile). If you’re one such business owner, something you might not realize is that creating a Business Profile does not give you management over it, and you need those…

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Every year, we survey hundreds of digital marketing agencies to find out what makes them tick. The resulting State of the Agency report helps agencies orient themselves to the bigger picture and discover new resources. Well, COVID-19 has changed the way we tick, as individuals. And with so many of…

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If you’ve been following this blog, you’ve seen us talking a lot this spring about what’s changed as a result of COVID-19. The economy has changed. Online advertising has changed. For most industries, the marketplace has changed. Your business goals have probably changed. But in terms of running a small…

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Any business today needs targeted visibility on Google. Most businesses know that this requires optimizing their website and Google Ads, but what most don’t know is that there is a third entity that also needs optimizing: their Google business listing. Formally known as your Business Profile, this powerful listing is…

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Since March, we have been tracking how marketers can respond to significant changes caused by the coronavirus pandemic. Back in April, we saw that some industries began to see varying performance from their PPC campaigns, and we released updated Google Ads Benchmarks during COVID-19 to provide a better picture of…

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