May 2020

Posted by Caroline-Forsey When I first joined HubSpot’s blogging team in January 2018, I loved our writing process. Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know). The process was extremely creative, iterative, and…

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As COVID-19 hit the country, brands have shifted their approach marketing to potential customers. Many accounts have seen a decline in conversions because it may not be the best time for individuals or companies to purchase a specific product or service. That being said, brands are still marketing with the…

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Whether you’re an agency or an advertiser, there’s a good chance that your online advertising budget has been reduced as your business or client’s businesses navigate the current COVID-19 pandemic. In early April, we were seeing average daily budgets reduced across the board, with variance by industry. But as of early…

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