One recent study found a 76% increase in daily accumulated likes on Instagram ad posts during the COVID-19 quarantine. “Coronavirus means isolation and isolation means social media,” says Olivier McAteer. This increased engagement makes sense, especially considering that Instagram usage in general has increased. If you’re a marketer looking to…
By now, everyone knows that we’re facing challenging times with the COVID-19 pandemic as well as the resulting downtown in the economy. For online advertisers, this means working with new search habits, new performance benchmarks, and, in some cases, new budget restrictions. Your advertising campaigns don’t necessarily have to stop,…
It is no secret that Instagram is one for of the most widely used social media networks across the world. Now, as the world faces uncertain times during the COVID19 pandemic and people’s daily routines are disrupted, Instagram usage has spiked even higher. One study found a 76% increase in…
On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the information they need to successfully grow their businesses. Last week, Mark Irvine and I sat down for a very special episode of the Goal…
Even before the spread of the novel coronavirus, live streaming had become a popular form of online content. Between celebrities going live on Instagram to answer questions from fans and media personalities using Twitch to stream themselves playing video games, it’s been clear for some time now that live content…
Posted by amandamilligan I couldn’t believe the response to my last post about coming up with content ideas in the B2C space during COVID-19. Thank you to all who read and commented — I truly hope it was helpful. One piece of feedback we received was an ask to see…
Posted by rjonesx. When it boils down to it, every idea in SEO can be understood as a set of measurements we use to rank one page over another. And that means that when it comes to measuring a concept like the authoritativeness of your content, there are almost certainly…
Posted by Cyrus-Shepard Why a new guide? Often in SEO, we get so preoccupied with technical SEO (pagination, site speed, the latest Python course, etc.) that we forget the basis of winning SEO begins and ends with keywords. Not choosing keywords before you start with SEO means shooting in the…
While the coronavirus pandemic has businesses closing their doors and shoppers forced to turn online, many brick-and-mortars are quickly learning how to get their business online. While some industries are seeing increased volume during COVID19, many aren’t and many more businesses may not have the budget to increase their marketing…
The financial burdens of COVID-19 have put many SMBs in search of affordable ways to market their business. The good news is that more people are spending time online than ever before, and there are plenty of simple ways to reach your customers digitally without spending a dime. Here, I’m…
