April 2020

One recent study found a 76% increase in daily accumulated likes on Instagram ad posts during the COVID-19 quarantine. “Coronavirus means isolation and isolation means social media,” says Olivier McAteer. This increased engagement makes sense, especially considering that Instagram usage in general has increased. If you’re a marketer looking to…

Read More

By now, everyone knows that we’re facing challenging times with the COVID-19 pandemic as well as the resulting downtown in the economy. For online advertisers, this means working with new search habits, new performance benchmarks, and, in some cases, new budget restrictions. Your advertising campaigns don’t necessarily have to stop,…

Read More

It is no secret that Instagram is one for of the most widely used social media networks across the world. Now, as the world faces uncertain times during the COVID19 pandemic and people’s daily routines are disrupted, Instagram usage has spiked even higher. One study found a 76% increase in…

Read More

Even before the spread of the novel coronavirus, live streaming had become a popular form of online content. Between celebrities going live on Instagram to answer questions from fans and media personalities using Twitch to stream themselves playing video games, it’s been clear for some time now that live content…

Read More

Posted by amandamilligan I couldn’t believe the response to my last post about coming up with content ideas in the B2C space during COVID-19. Thank you to all who read and commented — I truly hope it was helpful. One piece of feedback we received was an ask to see…

Read More

While the coronavirus pandemic has businesses closing their doors and shoppers forced to turn online, many brick-and-mortars are quickly learning how to get their business online. While some industries are seeing increased volume during COVID19, many aren’t and many more businesses may not have the budget to increase their marketing…

Read More