What are “fraggles” in SEO and how do they relate to mobile-first indexing, entities, the Knowledge Graph, and your day-to-day work? In this glimpse into her 2019 MozCon talk, Cindy Krum explains everything you need to understand about fraggles in this edition of Whiteboard Friday. Click on the whiteboard image above to…
Posted by David_Farkas In link building, few things are more frustrating than finding the perfect link opportunity but being completely unable to find a contact email address. It’s probably happened to you — if you’re trying to build links or do any sort of outreach, it almost always entails sending…
There’s been a lot going on at WordStream lately! And with Thanksgiving just two days away—what better time to express gratitude for all this bounty? Here’s a quick look inside some of the goings-on that have been keeping us busy and excited in the past several weeks… (Big thanks to…
Online advertising is expensive. And spend keeps going up—in the next couple years, digital ad spend will hit the $500 billion mark. Image source The reason is simple: Everybody’s doing it. So, to outperform your competitors, you need to keep optimizing your campaigns to make sure you’re making the most…
For some organizations, mobile apps can be an important means to capturing new leads and customers, so it can be alarming when you notice your app visits are declining. However, while there is content on how to optimize your app, otherwise known as ASO (App Store Optimization), there is little…
Gone are the days of optimizing content solely for search engines. For modern SEO, your content needs to please both robots and humans. But how do you know that what you’re writing can check the boxes for both man and machine? In today’s Whiteboard Friday, Ruth Burr Reedy focuses on part of…
There are two types of businesses. There are the ones that base their marketing strategy on conventional wisdom they get from blogs and expert opinions. Then there are businesses that base their marketing strategy on research relevant to their business. Out of all businesses that operate online, only 55% are…
Have you ever wished there were an easy way to see all the top keywords your site is ranking for? How about a competitor’s? What about those times when you’re stumped trying to come up with keywords related to your core topic, or want to know the questions people are asking…
If you’re an owner of a paid marketing agency or you work for one, you’re more than familiar with the constant balancing act of scheduling your time. Between calls, reporting check-ins, and frequent email exchanges with clients, it’s safe to assume that you have a lot on your plate. Every…
Oh, Bing—always in Google’s shadow, and Google has a BIG shadow. Google enjoys a lot of attention: It’s the most visited site in the world and generates 3.5 billion searches every day. Google is integrated into our lives, our technology, our politics, and even our language—“Google” is literally now synonymous…
