September 2019

For the first time since I was four years old, September doesn’t mean back-to-school season for yours truly. Gone (for now) are my days of pens, pencils, notebooks, and fluffernutters. (Well, I guess there’s nothing really stopping me from continuing to eat fluffernutters for lunch—concerns about my “outward appearance” and…

Read More

Google shook up the SEO world by announcing big changes to how publishers should mark nofollow links. The changes — while beneficial to help Google understand the web — nonetheless caused confusion and raised a number of questions. We’ve got the answers to many of your questions here. 14 years after…

Read More

Sometimes a successful paid media campaign requires the “less is more” approach. Negative audiences can help guide just the right users down the funnel. Negative audiences can also help keep the completely unwanted traffic from seeing your ads. The perfect combination of targeting plus exclusions may give you both the…

Read More

The percentage of total retail sales attributed to ecommerce has been growing with each passing quarter for years. That healthy market is good news, but on the down side it points to increasing competition. For each individual ecommerce business, it can be harder (and more expensive!) to attract the right…

Read More

Yesterday, Basecamp co-founder and CEO Jason Fried took to Twitter to criticize Google for allowing advertisers to bid on their competitors’ brand names: Via Twitter user @jasonfried. Here’s the crux of Fried’s argument: By allowing advertisers to bid on their competitors’ brand names, Google forces businesses like Basecamp—which sells a…

Read More

Hey, everyone! Welcome back to another edition of the online advertising news round-up. Today, we’ll talk about Google’s debut of smart bidding seasonality adjustments, Facebook’s decision to update their political ad policies, and more! Google debuts smart bidding seasonality adjustments In an effort to give you more control when you…

Read More

While Ernest Hemingway may not have actually won a bet with the famous six-word story, “For sale: Baby shoes. Never worn,” it is an example of great copy. According to James Watkins, digital marketing manager at hygiene services provider PHS Group, that’s because it “bleeds emotion [and] tells the full…

Read More